White Hand Towels

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $708K a year.

Searches, last 12 months

392K

Growth, 90 days vs prior 90

+10.1%

Conversion, latest week

11.1%

Market size, estimated

$708Ka year

Peak month

July1.3× the quietest month

Top search term

white hand towels181K searches a year

Listings sell for $16.32 on average, from $6.00 to $38.91. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $16.32 that is $33K to $41K a year per listing.

Average price

$16.32inside the $15 to $100 sweet spot

Price range

$6.00–$38.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$33K–$41K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #49 within Towels. It carries 12,945 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#49in Towels

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

12,945per listing

Listings tracked

24

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months