White Futon
MaybeThe top 5 brands take only 39% of clicks. But buyers convert on only 0.3% of searches, so White Futon is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $44K/yr94K searches / yr
- 90-day growth
- +44.9%search demand this quarter
- Competition
- 31%top-5 click share · 46 brands · 60 sellers
Flapen Score
White Futon against its category
The dotted line is the Home & Kitchen average. Past it, White Futon is stronger. Inside it, weaker.
Market
The White Futon market on Amazon at a glance
Shoppers on Amazon United States searched for White Futon 94K times last year and spent an estimated $44K. The top 5 brands take 39% of clicks. Demand peaks in Jul–Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +44.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $44Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- white futon41K searches a year
02 · Price
A sale here is worth $156.96.
Listings sell for $156.96 on average, from $36.13 to $341.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $156.96 that is $0 to $16K a year per listing.
- Average price
- $156.96above the $15 to $100 sweet spot
- Price range
- $36.13–$341.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$16K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #1,249 within Living Room Furniture. It carries 1,022 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 28%
- Out of stock, average day
- 19.4%
- Average rank
- #1,249in Living Room Furniture
- Average rating
- 4.04 starsAmazon United States average 4.42 stars
- Average reviews
- 1,022per listing
- Listings tracked
- 60
04 · Newcomers
20 of last year's 32 launches cleared the first-year sales bar.
32 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 32
- Successful launches
- 20Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top White Futon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
46 rising
Sellers
60
Top-5 brand share
39%
Top 20: 79%
Top-5 click share
31%
Top 20: 67%
Open market
56%
- Brand 111%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
White Futon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Search terms
Top White Futon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white futon41K/yr
- white futon couch13K/yr
- white small couch10K/yr
- futon white6K/yr
- white couch for bedroom7K/yr
- white mini couch6K/yr
- small white sofa6K/yr
- small white couch for bedroom6K/yr
Reviews and returns
What reviews say buyers love and hate about White Futon
We read the reviews and the return reasons for every product selling here.
“Its short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Futon questions
Answered from the same tracked data.









