White Folding Chairs Set of 2
FailThe top 5 brands take 100% of clicks, so White Folding Chairs Set of 2 is a Fail.
- Flapen Score
- 23 / 100Ranks 11,069 of 11,240 Home & Kitchen niches · −26 vs the category median of 4923
- Market size
- $5K/yr6K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 78%top-5 click share · 3 brands · 20 sellers
Flapen Score
White Folding Chairs Set of 2 against its category
The dotted line is the Home & Kitchen average. Past it, White Folding Chairs Set of 2 is stronger. Inside it, weaker.
Market
The White Folding Chairs Set of 2 market on Amazon at a glance
Shoppers on Amazon United States searched for White Folding Chairs Set of 2 6K times last year and spent an estimated $5K. All 3 brands take every click. Demand peaks in Sep–Nov. Flapen scores it 23 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $5Ka year
- Peak month
- September3.8× the quietest month
- Top search term
- hercules folding chair4K searches a year
02 · Price
A sale here is worth $87.74.
Listings sell for $87.74 on average, from $18.80 to $161.79. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $87.74 that is $0 to $9K a year per listing.
- Average price
- $87.74inside the $15 to $100 sweet spot
- Price range
- $18.80–$161.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #46 within Game & Recreation Room Furniture. It carries 4,298 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 70%
- Out of stock, average day
- 3.9%
- Average rank
- #46in Game & Recreation Room Furniture
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 4,298per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top White Folding Chairs Set of 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Brand 193%
- Brand 24%
- Brand 34%
Demand
White Folding Chairs Set of 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 3.8×
Reviews and returns
What reviews say buyers love and hate about White Folding Chairs Set of 2
We read the reviews and the return reasons for every product selling here.
“Not very comfortable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Folding Chairs Set of 2 questions
Answered from the same tracked data.