White Fluffy Comforter

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

+19.5%

Conversion, latest week

0.7%

Market size, estimated

$41Ka year

Peak month

July2.0× the quietest month

Top search term

white fluffy comforter67K searches a year

Listings sell for $43.66 on average, from $20.53 to $131.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $43.66 that is $0 to $4K a year per listing.

Average price

$43.66inside the $15 to $100 sweet spot

Price range

$20.53–$131.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #68 within Comforters & Sets. It carries 15,697 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#68in Comforters & Sets

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

15,697per listing

Listings tracked

27

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months