Is White Fluffy Blanket profitable to sell on Amazon United States?

Flapen scores White Fluffy Blanket 47 out of 100 on Amazon United States, a Fail. Shoppers spend $230K a year across 17 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +53.3% in the last 90 days.

How competitive is the White Fluffy Blanket niche on Amazon United States?

12 brands and 16 sellers compete in White Fluffy Blanket on Amazon United States. The top 5 White Fluffy Blanket products take 61% of clicks, and the top 5 brands take 77%.

What do buyers complain about in White Fluffy Blanket?

White Fluffy Blanket buyers on Amazon United States complain most about Thickness, Size-Overall, and Quality-Overall. An estimated 3.4% of orders come back.

When does demand for White Fluffy Blanket peak?

Search demand for White Fluffy Blanket on Amazon United States peaks in Nov–Dec, and the busiest month runs 4.8× the quietest.

What does it cost to enter the White Fluffy Blanket niche?

White Fluffy Blanket sells for $24.25 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.74 to $41.27. The average product has 22,396 reviews, the count a new listing must catch up to.

White Fluffy Blanket

Fail

The average product has 22,396 reviews to catch up to, so White Fluffy Blanket is a Fail.

Flapen Score: 47
47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size: $230K/yr416K searches / yr
90-day growth: +53.3%search demand this quarter
Competition: 61%top-5 click share · 12 brands · 16 sellers

Flapen Score

White Fluffy Blanket against its category

The dotted line is the Home & Kitchen average. Past it, White Fluffy Blanket is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The White Fluffy Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for White Fluffy Blanket 416K times last year and spent an estimated $230K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months: 416K
Growth, 90 days vs prior 90: +53.3%
Conversion, latest week: 2.3%
Market size, estimated: $230Ka year
Peak month: November4.8× the quietest month
Top search term: bedsure gentlesoft white throw blanket for couch - mothers gifts day birthday gifts for women mom her soft cozy fleece summer throw blanket for girl room home bedroom decor off white 50x60 inches29K searches a year

02 · Price

A sale here is worth $24.25.

Listings sell for $24.25 on average, from $9.74 to $41.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $24.25 that is $12K to $18K a year per listing.

Average price: $24.25inside the $15 to $100 sweet spot
Price range: $9.74–$41.27
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: $12K–$18K
Returns: 3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #162 within Throws. It carries 22,396 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 3.1%
Average rank: #162in Throws
Average rating: 4.59 starsAmazon United States average 4.42 stars
Average reviews: 22,396per listing
Listings tracked: 17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 36 months

Products

Top White Fluffy Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

18%

Brand 155%
Brand 26%
Brand 36%
Brand 46%
Brand 55%
Brand 64%

Demand

White Fluffy Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top White Fluffy Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bedsure gentlesoft white throw blanket for couch - mothers gifts day birthday gifts for women mom her soft cozy fleece summer throw blanket for girl room home bedroom decor off white 50x60 inches29K/yr +0.0%0.3% conv.
white fluffy blanket81K/yr -1.0%1.7% conv.
bedsure gentlesoft white throw blanket for couch - graduation gifts teacher birthday gifts for women mom her girls cozy fleece blanket for sofa bed living room home decor off white 50x60 inches6K/yr +0.0%0.3% conv.
bedsure gentlesoft blanket49K/yr -8.5%1.6% conv.
white blanket for photoshoot19K/yr +35.5%1.1% conv.
white fuzzy blanket32K/yr -11.0%1.8% conv.
fluffy white blanket29K/yr -1.7%1.5% conv.
bedsure gentlesoft manta throw blanca para sof - manta acogedora para mujeres linda manta de forro polar para nias regalos de navidad y cumpleaos para mujeres hombres y adolescentes decoracin6K/yr +397.5%0.1% conv.
white fleece blanket24K/yr -11.9%2.4% conv.
white fur blanket25K/yr -22.1%1.3% conv.