White Fluffy Blanket

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months

416K

Growth, 90 days vs prior 90

+53.3%

Conversion, latest week

2.3%

Market size, estimated

$230Ka year

Peak month

November4.8× the quietest month

Top search term

bedsure gentlesoft white throw blanket for couch - mothers gifts day birthday gifts for women mom her soft cozy fleece summer throw blanket for girl room home bedroom decor off white 50x60 inches29K searches a year

Listings sell for $24.25 on average, from $9.74 to $41.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $24.25 that is $12K to $18K a year per listing.

Average price

$24.25inside the $15 to $100 sweet spot

Price range

$9.74–$41.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$12K–$18K

Returns

3.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #162 within Throws. It carries 22,396 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#162in Throws

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

22,396per listing

Listings tracked

17

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months