White Flannel Sheets
FailDemand is soft, at -42.4% this quarter, so White Flannel Sheets is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $32K/yr23K searches / yr
- 90-day growth
- -42.4%search demand this quarter
- Competition
- 72%top-5 click share · 13 brands · 15 sellers
Flapen Score
White Flannel Sheets against its category
The dotted line is the Home & Kitchen average. Past it, White Flannel Sheets is stronger. Inside it, weaker.
Market
The White Flannel Sheets market on Amazon at a glance
Shoppers on Amazon United States searched for White Flannel Sheets 23K times last year and spent an estimated $32K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -42.4%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $32Ka year
- Peak month
- November6.7× the quietest month
- Top search term
- white flannel sheets17K searches a year
02 · Price
A sale here is worth $36.39.
Listings sell for $36.39 on average, from $14.85 to $56.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.39 that is $0 to $4K a year per listing.
- Average price
- $36.39inside the $15 to $100 sweet spot
- Price range
- $14.85–$56.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #495 within Sheets & Pillowcases. It carries 35,045 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 14.1%
- Average rank
- #495in Sheets & Pillowcases
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 35,045per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top White Flannel Sheets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bare Home Flannel Sheet Set 100% Cotton Velvety Soft Heavyweight - Double Brushed Flannel - Deep Pocket (Queen White)
- Price
- $56.62
- Rating
- 4.4/5
- Reviews
- 23,761
- Age
- 8y ago

Flannel Sheets Warm and Cozy Deep Pocket Breathable All Season Bedding Set with Fitted Flat and Pillowcases Queen White
- Price
- $39.63
- Rating
- 4.6/5
- Reviews
- 3,069
- Age
- 4y ago

ForPro Premium Flannel Flat Sheet White
- Price
- $14.85
- Rating
- 4.5/5
- Reviews
- 828
- Age
- 13y ago

Featherhead 100% Cotton 4PCs Flannel Sheet Set | Double-Brushed for Extra Softness Warm & Breathable Extra Deep Pockets fits Up to 17 (White Full)
- Price
- $44.36
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 5y ago

Eddie Bauer - Flannel Sheets Queen Size Anti-Pilling & Wrinkle Resistant Cotton Touchably Soft for All-Season Comfort - Bed Sheets with Matching Pillowcases & Fitted Sheet (Solid White)
- Price
- $42.98
- Rating
- 4.3/5
- Reviews
- 697
- Age
- 5y ago
Trending
estimated 90-day click momentum
RUVANTI Full Size Sheets Set Brushed Microfiber Sheets 4 Pieces (1 Fitted Sheet 1 Flat Sheet 2 Pillowcases) with 15-inch Deep Pockets Lightweight & Compfy Premium Hotel Bedding White
- Price
- $19.65
- Rating
- 4.6/5
- Reviews
- 5,761
- Age
- 5y ago

Briarwood Home Flannel Sheet Set 100% Organic Cotton Six-Fold Brushed Super Soft Warm Cozy Deep Pocket Bedding with NanoTech Infuse for Added Durability and Lasting Comfort (Twin White)
- Price
- $35.18
- Rating
- 4.4/5
- Reviews
- 2,135
- Age
- 9y ago

Featherhead 100% Cotton 4PCs Flannel Sheet Set | Double-Brushed for Extra Softness Warm & Breathable Extra Deep Pockets fits Up to 17 (White Full)
- Price
- $44.36
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 5y ago

HYPREST Flannel Sheets Queen Deep Pocket Queen Sheets Up to 24 Inches250 GSM Velvet Plush Fleece Warm No Slip Bed Sheet Sets White
- Price
- $50.47
- Rating
- 4.2/5
- Reviews
- 282
- Age
- 2y ago

Briarwood Home Flannel Sheet Set 100% Organic Cotton Six-Fold Brushed Super Soft Warm Cozy Deep Pocket Bedding with NanoTech Infuse for Added Durability and Lasting Comfort (Queen White)
- Price
- $44.44
- Rating
- 4.4/5
- Reviews
- 2,135
- Age
- 9y ago
Newest
by launch date
HYPREST Flannel Sheets Queen Deep Pocket Queen Sheets Up to 24 Inches250 GSM Velvet Plush Fleece Warm No Slip Bed Sheet Sets White
- Price
- $50.47
- Rating
- 4.2/5
- Reviews
- 282
- Age
- 2y ago

Elegant Comfort Luxuriously Soft 4-Piece Velvet Plush Flannel Sheet Set - Premium Quality - Cozy Warm Anti-Static Non Pilling Fuzzy Velvet Flannel Fleece Deep Pocket Sheet Set - Queen White
- Price
- $34.70
- Rating
- 4.5/5
- Reviews
- 3,071
- Age
- 2y ago

BEDELITE Flannel Sheets Queen Size White - Super Soft Fleece Sheets Set Fluffy Extra Plush 4 Piece(Include Fitted Sheet Flat Sheet 2 Pillowcases)
- Price
- $39.85
- Rating
- 4.5/5
- Reviews
- 3,470
- Age
- 3y ago

Flannel Sheets Warm and Cozy Deep Pocket Breathable All Season Bedding Set with Fitted Flat and Pillowcases Queen White
- Price
- $39.63
- Rating
- 4.6/5
- Reviews
- 3,069
- Age
- 4y ago

LANE LINEN Cotton Flannel Sheets Full Size - Brushed for Extra Softness - Lightweight & Durable 100% Cotton Sheets Set Full Size - Warm & Cozy Flannel White Bed Sheets 15 Deep Pocket - White
- Price
- $37.42
- Rating
- 4.3/5
- Reviews
- 4,624
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
15
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
19%
- Bare Home24%
- Sweet Home Collection20%
- ForPro Professional Collection13%
- Featherhead10%
- Eddie Bauer9%
- Briarwood Home6%
Demand
White Flannel Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Reviews and returns
What reviews say buyers love and hate about White Flannel Sheets
We read the reviews and the return reasons for every product selling here.
“Not quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Flannel Sheets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









