Is white fan profitable to sell on Amazon United States?

The niche generates $69K/yr across 33 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +41.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the white fan niche?

21 brands and 107 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in white fan?

Top complaints mined from reviews: Noise Level, Durability, Quality-Overall. The return rate is 2.0%.

When does demand for white fan peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 2.9× the quietest.

What does it cost to enter the white fan niche?

Listings span $6.18–$101.93; the average listing price is $44.15 (sweet spot $15–$100). The average incumbent carries 17,401 reviews — the moat a new listing must climb.

white fan

Worth a look

Shows a sweet-spot price point ($44.15 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$44.15

avg listing price — sweet spot $15–$100

Price range

Great$6.18–$101.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Good+41.1%

90-day search growth — must beat 0% to launch

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,400.82

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$69K

$69K/yr · 32K searches

According to Flapen's Amazon United States niche tracking, white fan is a $69K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 57/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

white fan market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $66K–$88K; units × avg price
Conversion rate: 4.9%
Avg BSR: #65
Page quality: 0%
Prime: 97%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

107

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

46%

Top 20: 85%

Open market

30%

Sepwedd24%
Lasko17%
JOHOUSE11%
DREO9%
DomeStar5%
Amazon Basics5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Open Trend

Top white fan search terms

white fans23K/yr +33.6%2.8% conv.
white pedestal fan4K/yr +63.4%3.9% conv.
standing fan white5K/yr +57.4%4.6% conv.

All search terms

Top white fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sepwedd 50pcs White Paper Hand Fan Bamboo Folding Handheld Paper Folded for Wedding Party and Home Decoration

Sepwedd$38.924.4★1,057 rev

Lasko Oscillating Pedestal Fan - Cooling Standing Fan for Bedroom Living Room and Home Office - Adjustable Height - 3 Quiet Speeds - 2520 - 16 Blade Diameter - White

Lasko$29.744.3★7,827 rev

JOHOUSE 12 Pcs White Paper Fans Handheld 8.3 Inch Foldable Hand Fan Folding Fans Handheld for Women Paper Fan for Wedding Guests Bridal & Baby Shower Favors Party Decorations

JOHOUSE$13.004.2★2,351 rev

DomeStar 15 Pcs White Paper Fans Handheld Bulk 8.3 Inch Foldable Hand Fan Folding Fans Handheld for Women Paper Fan for Wedding Guests Bridal & Baby Shower Favors Party Decorations

DomeStar$13.324.4★360 rev

Amazon Basics 16-inch Quiet DC Motor Standing Floor Fan for Bedroom 12 Speed with Remote 3 Breeze Modes Adjustable Height Dual-Layered Blades Timer Energy Efficient (28W) White

Amazon Basics$62.304.4★49,422 rev

Newest

by launch date

Levoit Standing Fan for Bedroom 90 Oscillating Fan 20dB Quiet for Sleep

Levoit$67.501,259 rev

2mo ago

Aodaer White Paper Fan Set 120 Pack Folding Hand Fans with Organza Gift Bags Wooden Storage Box Display Sign and White Ribbon Handheld Fan for Wedding Favors Bridal Shower Party Supplies

Aodaer$101.938 rev

6mo ago

ffscafscn Paper Hand Fans 8.3 Inch Foldable Handheld Fans for Wedding Favors Party Decorations Bridal Shower Baby Shower Summer Cooling (White 50pcs)

ffscafscn$35.7549 rev

8mo ago

DREO Fan for Bedroom 2026 Upgraded 90ft Airflow 20dB Quiet Fan 90 Oscillating Standing Fan for Whole Room DC Motor 8+H Speeds 3 Modes 38-42 Adjustable Height 8H Timer 105 Manual Vertical

DREO$72.346,721 rev

1y ago

DREO Fan for Bedroom 120 Oscillating Standing Fan Quiet Pedestal Fan with DC Motor 9 Speeds 4 modes 20dB 120 Manual Vertical 37-42 Adjustable Height 9H Timer White

DREO$96.857,343 rev

1y ago

What buyers say about white fan

What buyers praise and complain about, mined from review topics.

What buyers love

Noise Level22%

“low noise level”

Value For Money9%

“Money well spent”

Assembly/Installation8%

“Super easy assembly”

Quality-Overall8%

“Excellent product”

Remote Control7%

“Love the remote”

Strength5%

“It is sturdy”

Efficiency3%

“Nice fan works very well”

Advertised Vs Actual Product3%

“Exactly as described”

Heating3%

“it is so helpful cooling”

Design-Overall2%

“Love the design”

What buyers complain about

Noise Level15%

“Very noisy”

Durability14%

“Broke after one month”

Quality-Overall9%

“Bad quality”

Functionality-Overall5%

“Function not working as described”

Value For Money5%

“a bit pricey”

Strength4%

“Not strong enough”

Size-Overall4%

“Its short”

Remote Control3%

“Remote issues”

Assembly/Installation3%

“Assembly difficult”

Heating2%

“Not great for a very hot day”

Top return reasons

Size-Overall21%

Functionality-Overall14%

Noise Level13%

Defective Material/Parts11%

Value For Money7%

Advertised Vs Actual Product6%