White Euro Pillow Shams

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

3.4%

Market size, estimated

$170Ka year

Peak month

August1.8× the quietest month

Top search term

white euro pillow shams38K searches a year

Listings sell for $24.86 on average, from $5.92 to $50.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $24.86 that is $2K to $6K a year per listing.

Average price

$24.86inside the $15 to $100 sweet spot

Price range

$5.92–$50.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

7.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #132 within Sheets & Pillowcases. It carries 2,402 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#132in Sheets & Pillowcases

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,402per listing

Listings tracked

48

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months