white electric kettle
Skip itSoft demand (-13.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.18avg listing price — sweet spot $15–$100
Price range
Great$13.99–$79.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$227K$227K/yr · 181K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad10,191.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white electric kettle is a $227K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
white electric kettle market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $223K–$297K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 4.3%
- Avg brand age
- 38 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
32
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
35%
Top 20: 71%
Open market
9%
- OVENTE51%
- Hazel Quinn32%
- Nueve&Five2%
- Cosori2%
- Mecity2%
- BLACK+DECKER1%
- Open — no brand owns it (13 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top white electric kettle search terms
- ovente electric kettle46K/yr
- hazel quinn24K/yr
- white kettle25K/yr
- hazel quinn electric kettle23K/yr
- ovente18K/yr
- kettle white12K/yr
- hazel quinn appliances8K/yr
- beige electric kettle6K/yr
- electric tea kettle white7K/yr
- electric kettle beige8K/yr
Top white electric kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OVENTE 1.7L Electric Kettle with 1100W Fast Boiling Water Black KP72B
OVENTE$15.184.4★59,437 rev
OVENTE 1.7L Electric Kettle with 1100W Fast Boiling Water White KP72W
OVENTE$13.994.4★59,437 rev
OVENTE 1.5L Glass Electric Kettle Water Boiler Black KG83B
OVENTE$16.804.5★53,748 rev
Hazel Quinn Retro Electric Kettle 1.7 Liters with Thermometer Pearl White
Hazel Quinn$56.954.5★1,731 rev
Hazel Quinn X Eduardo Recife Retro Electric Kettle with Thermometer Floral
Hazel Quinn$63.154.5★1,731 rev
Newest
by launch date
OVENTE 1.8L Glass Electric Kettle Water Boiler Silver KG751S
OVENTE$21.921,009 rev
OVENTE 1.8L Glass Electric Kettle Water Boiler Silver KG911S
OVENTE$24.9163 rev
OVENTE 1.7L Glass Electric Kettle with Tea Infuser Silver KGD913S
OVENTE$45.6341 rev
Cosori Electric Kettle No Plastic Contact with Water 1.7L White
Cosori$29.6148,934 rev
Hazel Quinn Electric Water Kettle 1.7 Liters(57oz) Stainless Steel White
Hazel Quinn$31.58129 rev
Trending
90-day click momentumOVENTE 1.8L Glass Electric Kettle Water Boiler Silver KG751S
OVENTE$21.924.5★
OVENTE 1.8L Glass Electric Kettle Water Boiler Silver KG911S
OVENTE$24.913.2★
OVENTE 1.7L Glass Electric Kettle with Tea Infuser Silver KGD913S
OVENTE$45.633.9★
Hazel Quinn Electric Water Kettle 1.7 Liters(57oz) Stainless Steel White
Hazel Quinn$31.584.3★
OVENTE 1.5L Glass Electric Kettle Water Boiler Green KG83G
OVENTE$18.764.5★
What buyers say about white electric kettle
What buyers praise and complain about, mined from review topics.What buyers love
“Heats well”
“Decent quality”
“Easy to handle”
“Excellent value”
“As Described”
“easy to wash”
“Works fast, using daily”
“Love the size”
“Saves time”
“ATTRACTIVE DESIGN”
What buyers complain about
“Did not last”
“It leaks”
“Heats slow”
“Bad quality”
“it wasnt the size I thought”
“Didn't work”
“Started rusting”
“Hard to clean”
“Not easy to use”
“no smell”
Top return reasons
Common questions
- Is white electric kettle profitable to sell on Amazon United States?
- The niche generates $227K/yr across 59 tracked products. 17 of 18 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the white electric kettle niche?
- 19 brands and 32 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in white electric kettle?
- Top complaints mined from reviews: Durability, Leak-Proof, Heating. The return rate is 4.6%.
- When does demand for white electric kettle peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the white electric kettle niche?
- Listings span $13.99–$79.14; the average listing price is $37.18 (sweet spot $15–$100). The average incumbent carries 10,192 reviews — the moat a new listing must climb.