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White Duvet Cover Twin

Maybe

Products sell for $37.22 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so White Duvet Cover Twin is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$185K/yr379K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
36%top-5 click share · 30 brands · 39 sellers

Flapen Score

White Duvet Cover Twin against its category

The dotted line is the Home & Kitchen average. Past it, White Duvet Cover Twin is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Duvet Cover Twin market on Amazon at a glance

Shoppers on Amazon United States searched for White Duvet Cover Twin 379K times last year and spent an estimated $185K. The top 5 brands take 55% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
1.3%
Market size, estimated
$185Ka year
Peak month
July3.0× the quietest month
Top search term
cotton duvet cover twin66K searches a year

02 · Price

A sale here is worth $37.22.

Listings sell for $37.22 on average, from $14.50 to $101.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $37.22 that is $4K to $9K a year per listing.

Average price
$37.22inside the $15 to $100 sweet spot
Price range
$14.50–$101.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #64 within Duvet Covers & Sets. It carries 4,107 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#64in Duvet Covers & Sets
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
4,107per listing
Listings tracked
57

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top White Duvet Cover Twin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

39

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

36%

Top 20: 70%

Open market

40%

  • Brand 117%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

White Duvet Cover Twin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top White Duvet Cover Twin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton duvet cover twin66K/yr
  • cotton twin duvet cover30K/yr
  • twin duvet cover kids33K/yr
  • twin xl duvet cover cotton21K/yr
  • white duvet cover twin xl15K/yr
  • linen duvet cover twin20K/yr
  • xl twin duvet cover16K/yr
  • kids duvet cover21K/yr
  • 100% cotton duvet cover twin20K/yr
  • white duvet cover twin19K/yr

Reviews and returns

What reviews say buyers love and hate about White Duvet Cover Twin

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Quality-Overall”
5.2%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Duvet Cover Twin questions

Answered from the same tracked data.