White Decorative Pillow

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

354K

Growth, 90 days vs prior 90

+19.6%

Conversion, latest week

1.5%

Market size, estimated

$80Ka year

Peak month

July1.7× the quietest month

Top search term

white decorative pillow80K searches a year

Listings sell for $14.68 on average, from $6.38 to $36.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.68 that is $0 to $1K a year per listing.

Average price

$14.68under the $15 to $100 sweet spot

Price range

$6.38–$36.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.3%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #283 within Decorative Pillows, Inserts & Covers. It carries 10,764 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#283in Decorative Pillows, Inserts & Covers

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

10,764per listing

Listings tracked

51

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months