Is white crate profitable to sell on Amazon United States?

The niche generates $30K/yr across 40 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the white crate niche?

28 brands and 33 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in white crate?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 5.5% — above our launch gate.

When does demand for white crate peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the white crate niche?

Listings span $6.57–$109.26; the average listing price is $38.89 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.

white crate

Worth a look

Shows a sweet-spot price point ($38.89 avg), but a small market ($30K/yr) keeps it on the watch list.

Avg price

Incredible$38.89

avg listing price — sweet spot $15–$100

Review moat

Great277.05

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$6.57–$109.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.7%

90-day search growth — must beat 0% to launch

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$30K

$30K/yr · 52K searches

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, white crate is a $30K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 50/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

white crate market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $49K–$58K; units × avg price
Conversion rate: 1.5%
Avg BSR: #1,532
Page quality: 0%
Prime: 90%
Sponsored: 93%
Out of stock: 9.8%
Avg brand age: 35 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

39%

Top 20: 82%

Open market

41%

Hampton Art16%
MACVAD13%
Sterilite8%
LKMANY8%
SENRYEE7%
Bisaten7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top white crate search terms

white crate14K/yr +16.4%0.9% conv.
white crates9K/yr +80.3%2.2% conv.
white wooden crate10K/yr -12.5%2.1% conv.
white wooden crates4K/yr +42.3%2.6% conv.
white crates wooden6K/yr -48.0%3.0% conv.
white wood crate4K/yr -11.3%1.7% conv.
white wooden basket5K/yr -31.2%1.0% conv.

All search terms

Top white crate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hampton Art White Wood Crate Set 3pc 9.33x6.5x4.25 Inch Decorative Wooden Storage Crates Home Decor Organizer Crafts Photos Keepsakes Farmhouse Display

Hampton Art$14.313.3★11 rev

MACVAD Set of 4 Large Wooden Crates Decorative Whitewashed Nesting Wooden Crates for Display Rustic Farmhouse Wooden Storage Container Boxes Made from 100% Wood

MACVAD$47.304.4★167 rev

LKMANY Storage Crates 3 Pcs Wooden Crates Decorative Boxes Nesting Storage Container Rustic White Boxes for Storage Display Decor

LKMANY$26.344.7★436 rev

Set of 3 Nesting Wooden Crates Small Rustic Farmhouse Wood Storage Boxes with Handles Stackable Compact Organizer Bins for Kitchen Bathroom Bedroom Decor 3 Sizes & 3 Colors (White Brown Black)

Bisaten$37.444.5★57 rev

JUMBO HUMBLE Set of 4 Large Wooden Decorative Storage Crates Whitewashed Nesting Wooden Crates for Display Rustic Farmhouse Wood Storage Container Boxes Made from 100% Wood

JUMBO HUMBLE$46.054.2★108 rev

Newest

by launch date

Hampton Art White Wood Crate Set 3pc 9.33x6.5x4.25 Inch Decorative Wooden Storage Crates Home Decor Organizer Crafts Photos Keepsakes Farmhouse Display

Hampton Art$14.3111 rev

4mo ago

AceOrbit 6 Pcs Decorative Wood Crates for Storage Display 6 Size Rustic Nesting Crates with Handle Farmhouse Wooden Container Boxes for Wedding Bride Shower Party Market Farmers Decor(Vinage White)

AceOrbit$42.7317 rev

9mo ago

Hampton Art White Wood Crate 9.33 x 6.5 x 4.25 Small Wooden Crate Box for Crafts Storage Decor Rustic Wood Crate Organizer Wooden Crate for Crafts

Hampton Art$13.181 rev

10mo ago

Eslite 3-Pack Collapsible Plastic Storage Crates Foldable Crates for Storage 16L (White)

Eslite$28.9283 rev

1y ago

CroBlissful 6 Pcs Decorative Wood Crates for Storage Display Rustic Nesting Crates with Handle Farmhouse Wooden Storage Container Boxes for Wedding Baby Shower Birthday Party(Vintage White)

CroBlissful$47.3342 rev

1y ago

What buyers say about white crate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“They are well-made”

Design-Overall11%

“Cute decor”

Size-Overall10%

“I am impressed by the size”

Strength7%

“Much more sturdy than expected”

Advertised Vs Actual Product7%

“It was just as I expected”

Durability5%

“I havent had any issues with durability”

Display-Overall4%

“Used for a display at school, really nice”

Storage Capacity4%

“If you want storage that looks good right out of the box”

Ease Of Use4%

“its so much easier to grab what I need without digging through clutter”

Weight Light4%

“It's great for holding lightweight things”

What buyers complain about

Size-Overall38%

“Not large”

Quality-Overall13%

“Poor quality and misleading”

Strength10%

“Even though they look good - theyre made really flimsy”

Assembly/Installation4%

“Assembly was frustrating because many of the parts did not align properly”

Comfort-Overall3%

“not comfy at all”

Wood Quality3%

“Not well made, glued together and very lightweight, like balsa wood”

Paint Quality2%

“Its the paint that ruins the experience”

Locking Mechanism2%

“The front of the cage lock is broken in half both of them”

Material Quality2%

“The material feels very cheap”

Smell1%

“Mine smelled like old lady perfume”

Top return reasons

Size-Overall52%

Wood Quality11%

Defective Material/Parts7%

Advertised Vs Actual Product5%

Quality-Overall3%

Color3%

Value For Money3%