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White Crate

Maybe

Products sell for $38.89 on average, inside the sweet spot. But shoppers spend an estimated $30K a year here, so White Crate is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$30K/yr52K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
39%top-5 click share · 28 brands · 33 sellers

Flapen Score

White Crate against its category

The dotted line is the Home & Kitchen average. Past it, White Crate is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Crate market on Amazon at a glance

Shoppers on Amazon United States searched for White Crate 52K times last year and spent an estimated $30K. The top 5 brands take 52% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
1.5%
Market size, estimated
$30Ka year
Peak month
August1.6× the quietest month
Top search term
white crate14K searches a year

02 · Price

A sale here is worth $38.89.

Listings sell for $38.89 on average, from $6.57 to $109.26. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $38.89 that is $0 to $4K a year per listing.

Average price
$38.89inside the $15 to $100 sweet spot
Price range
$6.57–$109.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,532 within Decorative Boxes. It carries 277 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
90%
Out of stock, average day
9.8%
Average rank
#1,532in Decorative Boxes
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
277per listing
Listings tracked
40

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top White Crate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

33

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

39%

Top 20: 82%

Open market

41%

  • Brand 116%
  • Brand 213%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

White Crate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top White Crate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white crate14K/yr
  • white crates9K/yr
  • white wooden crate10K/yr
  • white wooden crates4K/yr
  • white crates wooden6K/yr
  • white wood crate4K/yr
  • white wooden basket5K/yr

Reviews and returns

What reviews say buyers love and hate about White Crate

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
5.5%of orders come back
“Not large”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common White Crate questions

Answered from the same tracked data.