White Crate
MaybeProducts sell for $38.89 on average, inside the sweet spot. But shoppers spend an estimated $30K a year here, so White Crate is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $30K/yr52K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 39%top-5 click share · 28 brands · 33 sellers
Flapen Score
White Crate against its category
The dotted line is the Home & Kitchen average. Past it, White Crate is stronger. Inside it, weaker.
Market
The White Crate market on Amazon at a glance
Shoppers on Amazon United States searched for White Crate 52K times last year and spent an estimated $30K. The top 5 brands take 52% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $30Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- white crate14K searches a year
02 · Price
A sale here is worth $38.89.
Listings sell for $38.89 on average, from $6.57 to $109.26. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $38.89 that is $0 to $4K a year per listing.
- Average price
- $38.89inside the $15 to $100 sweet spot
- Price range
- $6.57–$109.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,532 within Decorative Boxes. It carries 277 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 90%
- Out of stock, average day
- 9.8%
- Average rank
- #1,532in Decorative Boxes
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 277per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top White Crate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
28 rising
Sellers
33
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
39%
Top 20: 82%
Open market
41%
- Brand 116%
- Brand 213%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
White Crate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top White Crate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white crate14K/yr
- white crates9K/yr
- white wooden crate10K/yr
- white wooden crates4K/yr
- white crates wooden6K/yr
- white wood crate4K/yr
- white wooden basket5K/yr
Reviews and returns
What reviews say buyers love and hate about White Crate
We read the reviews and the return reasons for every product selling here.
“Not large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Crate questions
Answered from the same tracked data.









