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White Comforter Queen Size

Maybe

Products sell for $43.15 on average, inside the sweet spot. But buyers convert on only 0.8% of searches, so White Comforter Queen Size is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$686K/yr1.9M searches / yr
90-day growth
-5.1%search demand this quarter
Competition
35%top-5 click share · 32 brands · 41 sellers

Flapen Score

White Comforter Queen Size against its category

The dotted line is the Home & Kitchen average. Past it, White Comforter Queen Size is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Comforter Queen Size market on Amazon at a glance

Shoppers on Amazon United States searched for White Comforter Queen Size 1.9M times last year and spent an estimated $686K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $686K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
0.8%
Market size, estimated
$686Ka year
Peak month
November1.9× the quietest month
Top search term
fluffy comforter561K searches a year

02 · Price

A sale here is worth $43.15.

Listings sell for $43.15 on average, from $21.68 to $131.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $43.15 that is $4K to $11K a year per listing.

Average price
$43.15inside the $15 to $100 sweet spot
Price range
$21.68–$131.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Comforters & Sets. It carries 20,689 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Comforters & Sets
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
20,689per listing
Listings tracked
69

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top White Comforter Queen Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

41

Top-5 brand share

63%

Top 20: 91%

Top-5 click share

35%

Top 20: 62%

Open market

33%

  • Brand 137%
  • Brand 210%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

White Comforter Queen Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top White Comforter Queen Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fluffy comforter561K/yr
  • down alternative comforter349K/yr
  • full bed comforter196K/yr
  • grey comforter133K/yr
  • 100% cotton comforter queen85K/yr
  • fluffy comforter queen83K/yr
  • all season comforter61K/yr
  • thin comforter queen50K/yr
  • gray comforter57K/yr
  • light weight comforter30K/yr

Reviews and returns

What reviews say buyers love and hate about White Comforter Queen Size

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“Awful quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Comforter Queen Size questions

Answered from the same tracked data.