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White Comforter King

Fail

The average product has 23,914 reviews to catch up to, so White Comforter King is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$93K/yr67K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
44%top-5 click share · 14 brands · 20 sellers

Flapen Score

White Comforter King against its category

The dotted line is the Home & Kitchen average. Past it, White Comforter King is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Comforter King market on Amazon at a glance

Shoppers on Amazon United States searched for White Comforter King 67K times last year and spent an estimated $93K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
3.5%
Market size, estimated
$93Ka year
Peak month
September8.4× the quietest month
Top search term
king white comforter39K searches a year

02 · Price

A sale here is worth $39.22.

Listings sell for $39.22 on average, from $26.13 to $61.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $39.22 that is $0 to $4K a year per listing.

Average price
$39.22inside the $15 to $100 sweet spot
Price range
$26.13–$61.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Comforters & Sets. It carries 23,914 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Comforters & Sets
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
23,914per listing
Listings tracked
28

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top White Comforter King products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

21%

  • Brand 136%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

White Comforter King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 8.4×

Reviews and returns

What reviews say buyers love and hate about White Comforter King

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Too small”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Comforter King questions

Answered from the same tracked data.