Is white coffee maker profitable to sell on Amazon United States?

The niche generates $683K/yr across 48 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the white coffee maker niche?

27 brands and 137 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in white coffee maker?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 5.3% — above our launch gate.

When does demand for white coffee maker peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the white coffee maker niche?

Listings span $16.35–$282.62; the average listing price is $94.00 (sweet spot $15–$100). The average incumbent carries 11,788 reviews — the moat a new listing must climb.

white coffee maker

Worth a look

Shows beatable incumbent ratings (4.1★), but weak search conversion (1.5%) keeps it on the watch list.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Avg price

Great$94.00

avg listing price — sweet spot $15–$100

Market size

Good$683K

$683K/yr · 488K searches

Price range

Okay$16.35–$282.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Review moat

Bad11,787.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns High Price

According to Flapen's Amazon United States niche tracking, white coffee maker is a $683K/yr Amazon United States market (488K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

white coffee maker market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $564K–$752K; units × avg price
Conversion rate: 1.5%
Avg BSR: #104
Page quality: 0%
Prime: 85%
Sponsored: 65%
Out of stock: 3.5%
Avg brand age: 40 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

137

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

36%

Top 20: 73%

Open market

43%

BLACK+DECKER13%
BELLA13%
Cuisinart10%
Hamilton Beach8%
Keurig7%
Mr. Coffee6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top white coffee maker search terms

white coffee maker196K/yr -6.5%1.6% conv.
coffee maker white50K/yr +1.6%2.3% conv.
gold coffee maker35K/yr -2.8%0.3% conv.
white and gold coffee maker35K/yr -5.4%0.2% conv.
white coffee pot27K/yr -6.9%1.9% conv.
cafetera blanca21K/yr -10.3%0.5% conv.
beige coffee maker17K/yr -4.8%0.9% conv.
cream coffee maker15K/yr -6.3%1.0% conv.
white coffee machine13K/yr -6.3%0.6% conv.
white coffee maker 12 cup9K/yr -3.5%3.4% conv.

All search terms

Top white coffee maker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BLACK+DECKER CM1160W-1 CM1160W 12-Cup Programmable Coffeemaker White/Stainless Steel

BLACK+DECKER$36.834.3★7,228 rev

BREW 12-Cup Programmable Coffee Maker with No-Drip Glass Carafe Oatmilk

BELLA$33.203.8★2,168 rev

Nostalgia Classic Retro 10 Cup Coffee Maker - One-Touch Drip Brew Reusable Filter - Anti-Drip Auto Shutoff & Time Display - Dishwasher Safe 50 oz Carafe - Cream

Nostalgia$57.794.4★2,217 rev

Mr. Coffee 2134286 5-Cup Mini Brew Switch Coffee Maker White

Mr. Coffee$35.654.4★32,942 rev

MUELLER HOME 12-Cup White Coffee Maker

MUELLER HOME$31.924.2★9,055 rev

Newest

by launch date

TWOMEOW Coffee Maker Hot & Iced With Bold Setting Single Serve Coffee Maker For K Cup And Grounds 52 Oz Removable Water Tank 6-14 Oz Brew Sizes One Cup Kcup Coffee Machine With Reusable Filter White

TWOMEOW$53.8354 rev

3mo ago

Nespresso Vertuo Next Coffee and Espresso Maker by DeLonghi Creamy White and Gold

Nespresso$138.3493 rev

3mo ago

ELLE 1.8L Digital Coffee Maker with Smart Touch Display Brew Strength Selection Programmable Washable Filter 12 to 14 Cup Capacity Automatic Shut Off 1000W White

ELLE$67.491 rev

4mo ago

B- 12-Cup Programmable Coffee Maker with Touch-Activated Display Auto Brew Timer Reusable Filter & Large Glass Carafe (White Icing)

Generic$113.6716 rev

5mo ago

Nostalgia Classic Retro 10 Cup Coffee Maker - One-Touch Drip Brew Reusable Filter - Anti-Drip Auto Shutoff & Time Display - Dishwasher Safe 50 oz Carafe - Cream

Nostalgia$57.792,217 rev

6mo ago

What buyers say about white coffee maker

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Ease of use”

Quality-Overall11%

“the quality of the coffee maker is superb”

Value For Money8%

“Great deal”

Color7%

“Great color”

Design-Overall6%

“sleek design”

Size-Overall6%

“Love the size”

Ease Of Cleaning5%

“Easy to keep clean”

Compactness3%

“Nice little, compact coffee maker”

Storage Capacity3%

“Looks great and saves space”

Advertised Vs Actual Product3%

“As Advertised”

What buyers complain about

Durability33%

“Did not last”

Functionality-Overall10%

“Simply stopped working”

Quality-Overall9%

“Seems to be of lesser quality”

Leak-Proof7%

“It leaks”

Heating5%

“There was no heat”

Value For Money4%

“as the pods are not cheap”

Size-Overall4%

“To small”

Ease Of Cleaning3%

“difficult to clean”

Ease Of Use1%

“Its hard to open”

Instructions/User Manual/Troubleshooting1%

“HOWEVER as many have said the instructions are AWFUL”

Top return reasons

Functionality-Overall23%

Size-Overall17%

Color11%

Leak-Proof9%

Value For Money5%

Product Condition4%

Advertised Vs Actual Product4%

Heating4%

Quality-Overall4%

Material Quality2%

Common questions

Is white coffee maker profitable to sell on Amazon United States?: The niche generates $683K/yr across 48 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the white coffee maker niche?: 27 brands and 137 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in white coffee maker?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 5.3% — above our launch gate.
When does demand for white coffee maker peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the white coffee maker niche?: Listings span $16.35–$282.62; the average listing price is $94.00 (sweet spot $15–$100). The average incumbent carries 11,788 reviews — the moat a new listing must climb.