white coasters
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($54K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$15.53avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good651.16avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.66–$35.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, white coasters is a $54K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 53/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
white coasters market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $47K–$62K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #542
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 8.1%
- Avg brand age
- 31 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
32 rising
Sellers
44
Top-5 brand share
50%
Top 20: 90%
Top-5 click share
48%
Top 20: 84%
Open market
46%
- ABenkle14%
- NUOBISHI12%
- GAQWOK10%
- Acejoz8%
- colinda5%
- CHISELED ST DF SK5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top white coasters search terms
- white coasters36K/yr
- white coaster8K/yr
- coasters white6K/yr
- white ceramic coasters4K/yr
- white coasters set of 45K/yr
- white stone coasters3K/yr
Top white coasters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Diatomaceous Earth Coasters Set of 4Cool Absorbent Quick-Dry Drink Coasters for Desks Cute Modern Stone Design with Stylish White Aesthetic (4 White)
NUOBISHI$7.814.4★707 rev
ABenkle Coasters for Drinks with Holder for Coffee Table Absorbent Coaster Sets of 6 Drink Coasters with Marble Ceramic Cup Coasters for Wooden Table Housewarming Gift for Home Decor - White
ABenkle$8.824.3★296 rev
5-Pack White Silicone Coasters Non-Slip Drink Coasters for Dining Table
GAQWOK$4.914.4★113 rev
Acejoz Drink Coasters with Holder for Coffee Table Absorbent Coasters Set of 6 Marble Style Ceramic Coaster for Wooden Table Suitable for Kinds of Cups Home Decor 4 Inches(White)
Acejoz$9.964.7★1,443 rev
Colinda Silicone Coasters - Set of 6 with Holder Non-Slip Cup Mats for Hot and Cold Drinks Decorative Designs Gift Ready Packaging White
colinda$12.844.8★973 rev
Newest
by launch date
Diatomaceous Earth Coaster Set of 4 Unique Absorbent Stone Coaster Irregular Shape Round Coasters Modern Diatomaceous Earth Design Instant Dry Stone for Drinks Table Desk at Work(White)
Nisamey$5.2555 rev
Limestone Water Absorbing Marble Coaster Set - Pack of 6 Absorbs Condensation and Spills Effectively Neutral Color Tone Complements Home Decor and bar Ideal
CHISELED ST DF SK$25.0957 rev
Lazebox Coasters Set of 8 for Drinks 4 Inch Large Coasters for Coffee Table Tabletop Protection for Hot & Cold Drinks Versatile Coasters for Home Decor Non-Slip & Easy to Clean White
Lazebox$7.802,170 rev
Acejoz Drink Coasters with Holder for Coffee Table Absorbent Coasters Set of 6 Marble Style Ceramic Coaster for Wooden Table Suitable for Kinds of Cups Home Decor 4 Inches(White)
Acejoz$9.961,443 rev
Koville Marble Coaster Set of 4 Round White Coasters 4 Cup Coasters for Drinks Heat Resistant Coaster for Coffee Table Home Office Bar Decor(Namib Fantasy)
Koville$24.12146 rev
Trending
90-day click momentum
CHISELED ST DF SK White Marble Coasters Raised Edges- Designer Drink Coasters - Large Coasters for Coffee Table Kitchen Bar Dinning - Generous 4 Wide Set of (4)
CHISELED ST DF SK$22.134.3★
Lazebox Coasters Set of 8 for Drinks 4 Inch Large Coasters for Coffee Table Tabletop Protection for Hot & Cold Drinks Versatile Coasters for Home Decor Non-Slip & Easy to Clean White
Lazebox$7.804.7★
Diatomaceous Earth Coaster Set of 4 Unique Absorbent Stone Coaster Irregular Shape Round Coasters Modern Diatomaceous Earth Design Instant Dry Stone for Drinks Table Desk at Work(White)
Nisamey$5.254.3★
Coaster Set of 4 Ceramic Drink Coasters with Holder 4 Inch Round
AEE FIRSONE$9.934.5★
ABenkle 8 Pcs Drink Coasters with Holder Cotton Woven Absorbent Coasters for Drinks Minimalist Home Decor Coaster Set for Wooden Tabletop Protection Table 4.3 inches White
ABenkle$12.274.8★
What buyers say about white coasters
What buyers praise and complain about, mined from review topics.What buyers love
“feel well made for the price”
“The design is very cute”
“Excellent value”
“The colors are accurate”
“Solid ceramic material”
“Easy to just wash”
“Looks like the picture”
“Nice compact size fits 2 bottles perfectly”
“Stylishly perfect”
“with daily use they still look like new”
What buyers complain about
“Get dirty easily”
“Got stained”
“since theyre a lighter color”
“Poor quality, breaks easily, looks cheap”
“Little bit thin”
“They are more like a cardboard material and gets stained and wet”
“not absorbing, can break a glass table or something”
“there is not one -looks as cheap as they were priced”
“these is a slight inconsistentcy with the sizes”
“Condensation Leaks Through Them”
Top return reasons
Common questions
- Is white coasters profitable to sell on Amazon United States?
- The niche generates $54K/yr across 38 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the white coasters niche?
- 32 brands and 44 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in white coasters?
- Top complaints mined from reviews: Ease Of Cleaning, Stain Resistance, Color. The return rate is 2.1%.
- When does demand for white coasters peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the white coasters niche?
- Listings span $4.66–$35.55; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.