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White Coasters

Maybe

The top 5 brands take only 50% of clicks. But shoppers spend an estimated $54K a year here, so White Coasters is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$54K/yr63K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
48%top-5 click share · 32 brands · 44 sellers

Flapen Score

White Coasters against its category

The dotted line is the Home & Kitchen average. Past it, White Coasters is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Coasters market on Amazon at a glance

Shoppers on Amazon United States searched for White Coasters 63K times last year and spent an estimated $54K. The top 5 brands take 50% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
5.5%
Market size, estimated
$54Ka year
Peak month
August1.4× the quietest month
Top search term
white coasters36K searches a year

02 · Price

A sale here is worth $15.53.

Listings sell for $15.53 on average, from $4.66 to $35.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.53 that is $0 to $2K a year per listing.

Average price
$15.53inside the $15 to $100 sweet spot
Price range
$4.66–$35.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #542 within Bar Tools & Drinkware. It carries 651 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#542in Bar Tools & Drinkware
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
651per listing
Listings tracked
38

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top White Coasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 rising

Sellers

44

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

48%

Top 20: 84%

Open market

46%

  • Brand 114%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

White Coasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top White Coasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white coasters36K/yr
  • white coaster8K/yr
  • coasters white6K/yr
  • white ceramic coasters4K/yr
  • white coasters set of 45K/yr
  • white stone coasters3K/yr

Reviews and returns

What reviews say buyers love and hate about White Coasters

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Ease Of Cleaning”
2.1%of orders come back
“Get dirty easily”
A buyer, on “Ease Of Cleaning”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Coasters questions

Answered from the same tracked data.