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White Clock

Fail

Shoppers spend an estimated $54K a year here, so White Clock is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$54K/yr85K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
50%top-5 click share · 21 brands · 29 sellers

Flapen Score

White Clock against its category

The dotted line is the Home & Kitchen average. Past it, White Clock is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Clock market on Amazon at a glance

Shoppers on Amazon United States searched for White Clock 85K times last year and spent an estimated $54K. The top 5 brands take 70% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
4.0%
Market size, estimated
$54Ka year
Peak month
August2.3× the quietest month
Top search term
white alarm clock30K searches a year

02 · Price

A sale here is worth $15.96.

Listings sell for $15.96 on average, from $7.61 to $29.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.96 that is $2K to $4K a year per listing.

Average price
$15.96inside the $15 to $100 sweet spot
Price range
$7.61–$29.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #120 within Clocks. It carries 5,770 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#120in Clocks
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
5,770per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top White Clock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

29

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

50%

Top 20: 91%

Open market

26%

  • Brand 137%
  • Brand 216%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

White Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top White Clock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white alarm clock30K/yr
  • alarm clock white15K/yr
  • large white wall clock10K/yr
  • digital clock white9K/yr
  • white alarm clocks for bedrooms10K/yr
  • clock white4K/yr
  • white digital alarm clock4K/yr
  • white clock digital3K/yr

Reviews and returns

What reviews say buyers love and hate about White Clock

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Size-Overall”
2.1%of orders come back
“size was larger than I thought”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Clock questions

Answered from the same tracked data.