White Candlesticks

Shoppers searched for this 717K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $608K a year.

Searches, last 12 months

717K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

6.6%

Market size, estimated

$608Ka year

Peak month

December6.2× the quietest month

Top search term

white candle121K searches a year

Listings sell for $12.87 on average, from $5.78 to $40.58. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $12.87 that is $10K to $13K a year per listing.

Average price

$12.87under the $15 to $100 sweet spot

Price range

$5.78–$40.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

2.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #34 within Candles. It carries 2,837 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#34in Candles

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

2,837per listing

Listings tracked

42

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months