white candles in glass
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but soft demand (-13.2% this quarter) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.32avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$9.94–$115.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,345.43avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad$82K$82K/yr · 164K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white candles in glass is a $82K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
white candles in glass market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $129K–$162K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #224
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 84%
- Out of stock
- 4.5%
- Avg brand age
- 41 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
54 falling
Sellers
107
Top-5 brand share
31%
Top 20: 70%
Top-5 click share
28%
Top 20: 61%
Open market
65%
- Generic10%
- Housecret8%
- Simply Soson5%
- NATCENSE5%
- Brilux4%
- Sandraheer4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
Top white candles in glass search terms
- candle glass26K/yr
- white candles in glass20K/yr
- candles in glass15K/yr
- unscented candles in glass13K/yr
- glass for candles10K/yr
- clear candle5K/yr
- candles in glass cylinder7K/yr
- candle in glass6K/yr
- clear candles6K/yr
- candle glasses8K/yr
Top white candles in glass products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
White 8 Prayer Glass Candles - 12 Pack White Prayer Candle for Vigils Prayers Cemetery Blessing Ceremonies| Bulk White Candles in Glass
Generic$40.583.6★47 rev
Housecret 24 Pack Warm White Unscented Clear Glass Filled Votive Candles. Hand Poured Wax Candle Ideal Gifts for Aromatherapy Spa Weddings Birthdays Holidays Party
Housecret$21.994.6★924 rev
Set of 6 White Pillar Candles with Clear Glass Hurricane Holders- Elegant Cylinder Candle Vases for Weddings Parties Centerpieces Home & Office Decor (White 6 Set)
NATCENSE$39.714.2★88 rev
Simply Soson 2x8 inch 7 Day White Pillar Candles in Glass Set of 3 Up to 90 Hour Burn time Unscented Prayer Religious Candles for Memorials Vigil and Emergency
Simply Soson$25.334.3★1,385 rev
24-Pc White Pillar Candles & Clear Hurricane Glass Candle Holders 3 Sizes
Sandraheer$75.664.0★97 rev
Newest
by launch date
3-Wick Beeswax Candles in Glass Jar Natural Unscented Beeswax Candles - 22 Hour Burn Time Handmade Candles for Party Holidays Gift Dinning (Pack of 1 White)
JONERAY$13.8460 rev
Bare Botanics 9oz Non Toxic Soy Candle Unscented - 40+ Hour Burn
BARE BOTANICS$16.0039 rev
FFUW 24 Pcs White Pillar Candles with Glass Candle Holder Hurricane Glass Candle Holders Clear Cylinder Vases for Centerpieces Wedding Office Party Home Table Decor
FFUW$74.7946 rev
Set of 6 White Pillar Candles with Clear Glass Hurricane Holders- Elegant Cylinder Candle Vases for Weddings Parties Centerpieces Home & Office Decor (White 6 Set)
NATCENSE$39.7188 rev
White Prayer Glass Candle Set - 6 Pack White 8 Prayer Candles for Vigils Prayers Cemetery Blessing Ceremonies Candles Bulk Pack
Generic$26.3129 rev
Trending
90-day click momentum3-Wick Beeswax Candles in Glass Jar Natural Unscented Beeswax Candles - 22 Hour Burn Time Handmade Candles for Party Holidays Gift Dinning (Pack of 1 White)
JONERAY$13.843.8★
UDU 24 PCS White Pillar Candles with Glass Cylinder Vases Hurricane Glass Candle Holders for Pillar Candles Cylinder Vases for Centerpieces Wedding Table Party Home Decor
UDU$65.254.3★
Hyoola 7 Day White Prayer Candles 3 Pack - 6 Tall Pillar Candles for Religious Memorial Party Decor Vigil and Emergency Use - Vegetable Oil Wax in Plastic Jar Container
Hyoola$17.994.3★
CONNOO 15 Pack 4oz Clear Glass Candle Jars with Airtight Bamboo Lids
CONNOO$24.674.6★
FFUW 24 Pcs White Pillar Candles with Glass Candle Holder Hurricane Glass Candle Holders Clear Cylinder Vases for Centerpieces Wedding Office Party Home Table Decor
FFUW$74.794.1★
What buyers say about white candles in glass
What buyers praise and complain about, mined from review topics.What buyers love
“I really like the containers themselves—they seem like good quality”
“They are bright”
“Great value for the money”
“As advertised”
“It's a very fresh scent”
“they are perfect size”
“the designs are pretty”
“I loved the color of this candle, very soft green”
“Work well and the battery life is good”
“Pretty durable”
What buyers complain about
“Very large”
“Candle has no smell”
“the wick is poor quality”
“Not as described”
“Broke the first one not 30 seconds out of the box”
“Doesn't hold a charge”
“It is a bit expensive”
“the smaller candle stopped working already”
“It's ridiculous how thin the glass is”
“It looked like it only burned off a small amount”
Top return reasons
Common questions
- Is white candles in glass profitable to sell on Amazon United States?
- The niche generates $82K/yr across 75 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the white candles in glass niche?
- 54 brands and 107 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in white candles in glass?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 6.1% — above our launch gate.
- When does demand for white candles in glass peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the white candles in glass niche?
- Listings span $9.94–$115.55; the average listing price is $32.32 (sweet spot $15–$100). The average incumbent carries 1,345 reviews — the moat a new listing must climb.