White Candles

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months

282K

Growth, 90 days vs prior 90

-19.9%

Conversion, latest week

5.0%

Market size, estimated

$201Ka year

Peak month

September5.1× the quietest month

Top search term

velas blancas147K searches a year

Listings sell for $14.20 on average, from $5.78 to $40.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.20 that is $1K to $4K a year per listing.

Average price

$14.20under the $15 to $100 sweet spot

Price range

$5.78–$40.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

2.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #31 within Candles. It carries 4,163 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

3.3%

Average rank

#31in Candles

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

4,163per listing

Listings tracked

42

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months