White Bowls
MaybeAn estimated 1.0% of orders come back. But the products selling today already average 4.7★, so White Bowls is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $373K/yr358K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 50%top-5 click share · 18 brands · 41 sellers
Flapen Score
White Bowls against its category
The dotted line is the Home & Kitchen average. Past it, White Bowls is stronger. Inside it, weaker.
Market
The White Bowls market on Amazon at a glance
Shoppers on Amazon United States searched for White Bowls 358K times last year and spent an estimated $373K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $373K a year.
- Searches, last 12 months
- 358K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $373Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- white bowls83K searches a year
02 · Price
A sale here is worth $24.61.
Listings sell for $24.61 on average, from $4.83 to $45.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $24.61 that is $6K to $12K a year per listing.
- Average price
- $24.61inside the $15 to $100 sweet spot
- Price range
- $4.83–$45.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #70 within Dinnerware. It carries 4,160 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #70in Dinnerware
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 4,160per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top White Bowls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DOWAN 22 OZ White Ceramic Bowls Set of 4 - Perfect for Soup Bowls for Kitchen Cereal Bowl Ramen Bowl Microwave Safe for Oatmeal Fruit Salad and Rice Bowl - Dishwasher & Microwave Safe
- Price
- $18.90
- Rating
- 4.7/5
- Reviews
- 12,924
- Age
- 10y ago

KooK Ceramic Soup bowls Microwave Dishwasher and Freezer Safe Porcelain Dishes for Soup Pasta Salad Oatmeal Deep Interior 24 oz Set of 6 Marshmallow White
- Price
- $23.04
- Rating
- 4.7/5
- Reviews
- 2,783
- Age
- 6y ago

MALACASA 24 OZ Cereal Bowls Set of 6 Ceramic Soup Oatmeal Bowls White
- Price
- $27.01
- Rating
- 4.5/5
- Reviews
- 778
- Age
- 2y ago

MALACASA 26 Oz White Ceramic Soup Bowls of 4 Cereal Bowls for Kitchen
- Price
- $17.28
- Rating
- 4.7/5
- Reviews
- 1,694
- Age
- 2y ago

KooK Pasta Bowl Salad Bowls Bowls Serving Bowls Soup Ceramic Large Capacity Microwave & Dishwasher Safe Set of 4 40 Oz (White)
- Price
- $22.92
- Rating
- 4.8/5
- Reviews
- 4,010
- Age
- 6y ago
Trending
estimated 90-day click momentum
VENVENWEAVS 30 OZ White Thickened Ceramic Bowls Set of 6 Complimentary 6 Spoons Large Reinforced Ceramic Bowls Perfect for Soup Salad Cereal Ramen And More Microwave&Dishwasher Safe
- Price
- $16.36
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 5mo ago

Corelle 4-Pc Versa Bowls for Pasta Salad and More Service for 4 Durable and Eco-Friendly 30-Oz Compact Stack Bowl Set Microwave and Dishwasher Safe White
- Price
- $26.89
- Rating
- 4.8/5
- Reviews
- 4,380
- Age
- 6y ago

DOWAN 10 OZ Small Bowls Ice Cream Bowls - 4.25 Ceramic Dessert Bowl Set of 6 - Porcelain Small Cereal Bowls Side Dishes Dipping Bowl for Portion Control - Dishwasher Microwave SafeSoft White
- Price
- $20.66
- Rating
- 4.6/5
- Reviews
- 5,137
- Age
- 10y ago

5 Pack White Angled Plastic Serving Bowls Disposable for Party Table 8oz
- Price
- $9.70
- Rating
- 4.2/5
- Reviews
- 2,482
- Age
- 5y ago

Yedio Small Bowls Set White Ceramic Bowls of 6 10 oz Porcelain Bowl for Kitchen Dessert Rice Side Dish Snack Soup Fruits Cereal Ice Cream Microwave Dishwasher Freezer Oven Safe Easy Clean Stackable
- Price
- $20.88
- Rating
- 4.7/5
- Reviews
- 1,314
- Age
- 5y ago
Newest
by launch date
VENVENWEAVS 30 OZ White Thickened Ceramic Bowls Set of 6 Complimentary 6 Spoons Large Reinforced Ceramic Bowls Perfect for Soup Salad Cereal Ramen And More Microwave&Dishwasher Safe
- Price
- $16.36
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 5mo ago

Amazon Basics Everyday Paper Bowls 10 Oz Disposable 70 Count White Packaging May Vary
- Price
- $5.70
- Rating
- 4.7/5
- Reviews
- 5,336
- Age
- 1y ago

Amazon Basics Ultra Disposable Paper Bowls 20 Oz Microwave Safe Soak Proof Strong & Sturdy White 50 Count Packaging May Vary
- Price
- $4.83
- Rating
- 4.8/5
- Reviews
- 9,428
- Age
- 1y ago

Amazon Basics 16-Pack White Porcelain Coupe Soup Bowl 5.9 Diameter Round Microwave-Safe Commercial-Grade
- Price
- $45.00
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 1y ago

MALACASA 24 OZ Cereal Bowls Set of 6 Ceramic Soup Oatmeal Bowls White
- Price
- $27.01
- Rating
- 4.5/5
- Reviews
- 778
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
41
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 81%
Open market
20%
- DOWAN31%
- KooK18%
- MALACASA15%
- Amazon Basics9%
- Corelle4%
- LE TAUCI3%
Demand
White Bowls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top White Bowls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white bowls83K/yr
- white bowl33K/yr
- dowan26K/yr
- white cereal bowls23K/yr
- dowan bowls22K/yr
- white bowls set of 618K/yr
- white ceramic bowl18K/yr
- amazon basics bowls16K/yr
- white soup bowls27K/yr
- white salad bowls16K/yr
Reviews and returns
What reviews say buyers love and hate about White Bowls
We read the reviews and the return reasons for every product selling here.
“Small bowl”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Bowls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









