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52

white blackout curtains

Worth a look

Shows a sweet-spot price point ($27.59 avg), but high returns (9.0%) keeps it on the watch list.

Market size 72Growth 52Conversion 32Competition 65Returns 11Price range 83Avg price 95Brand share 71Review moat 23Quality gap 23

Avg price

Incredible$27.59

avg listing price — sweet spot $15–$100

Price range

Great$7.88–$53.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$787K

$787K/yr · 1.1M searches

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Good+23.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,592.96

avg incumbent reviews — the moat a new listing must climb

Returns

Bad9.0%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, white blackout curtains is a $787K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

white blackout curtains market data

Units sold / yr
40K–50K
avg 1,500–2,000/product
Revenue / yr
$1.1M–$1.4M
units × avg price
Conversion rate
2.5%
Avg BSR
#228
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
0.0%
Avg brand age
44 months
Avg seller age
169 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 flat

Sellers

24

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

32%

  • NICETOWN26%
  • BGment13%
  • Guken11%
  • Topfinel7%
  • MIULEE5%
  • XWZO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.9% search growth over the last 90 days.
40K30KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Top white blackout curtains search terms

  • white blackout curtains573K/yr
  • white curtains blackout118K/yr
  • white blackout curtains 84 inches long116K/yr
  • white black out curtains88K/yr
  • blackout white curtains32K/yr
  • black out curtains white21K/yr
  • black out white curtains21K/yr
  • white black out curtains 84 inch length23K/yr
  • long white curtains22K/yr
  • white blackout curtains for bedroom16K/yr
All search terms

Top white blackout curtains products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$39K10%$79K15%$118K20%$157K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about white blackout curtains

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Amazing quality”

Value For Money10%

“Good for the price”

Color7%

“The color is stunning”

Upholstery/Fabric Quality7%

“Good quality fabric”

Material Quality7%

“soft material”

Advertised Vs Actual Product4%

“Better than expected”

Thickness4%

“Nice and thick”

Size-Overall3%

“Fit well”

Design-Overall3%

“Stylish”

Weight Heavy2%

“Heavy duty”

What buyers complain about

Color10%

“Color inaccurate”

Quality-Overall9%

“Cheaply made”

Thickness8%

“Thick but”

Size-Overall6%

“they ended up too big”

Advertised Vs Actual Product6%

“Description is misleading”

Weight Heavy6%

“Very heavy”

Material Quality6%

“Thin material”

Stain Resistance4%

“Arrived dirty and stained”

Heating2%

“Heat out”

Functionality-Overall2%

“that doesn't work”

Top return reasons

Size-Overall33%
Color31%
Material Quality9%
Advertised Vs Actual Product6%
Weight Heavy3%
Display Colors3%
Quality-Overall2%
Value For Money2%
Functionality-Overall2%
Thin1%

Common questions

Is white blackout curtains profitable to sell on Amazon United States?
The niche generates $787K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the white blackout curtains niche?
19 brands and 24 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in white blackout curtains?
Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 9.0% — above our launch gate.
When does demand for white blackout curtains peak?
Demand peaks in Aug; the busiest month runs 1.5× the quietest.
What does it cost to enter the white blackout curtains niche?
Listings span $7.88–$53.70; the average listing price is $27.59 (sweet spot $15–$100). The average incumbent carries 8,593 reviews — the moat a new listing must climb.