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45

white black out curtains

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 70Conversion 46Competition 63Returns 16Price range 91Avg price 95Brand share 50Review moat 20Quality gap 24

Avg price

Incredible$26.31

avg listing price — sweet spot $15–$100

Price range

Great$12.88–$51.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+51.3%

90-day search growth — must beat 0% to launch

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,621.9

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.4%

return rate — above 5% kills the launch gate

Market size

Bad$26K

$26K/yr · 27K searches

According to Flapen's Amazon United States niche tracking, white black out curtains is a $26K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug–Nov. Verdict: Skip it — 45/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

white black out curtains market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$33K–$39K
units × avg price
Conversion rate
3.7%
Avg BSR
#163
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
0.8%
Avg brand age
42 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

27

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

47%

Top 20: 82%

Open market

21%

  • NICETOWN42%
  • XWZO12%
  • MIULEE8%
  • Gwine7%
  • 100% Blackout Shield6%
  • ChrisDowa4%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +51.3% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 6.0×

Top white black out curtains search terms

  • white blackout curtains 72 inches long17K/yr
  • white black out curtains 72 inch long5K/yr
  • black out curtains 84 inch long white5K/yr
All search terms

Top white black out curtains products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$4K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about white black out curtains

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Same quality as in department stores”

Value For Money11%

“Good deal”

Color9%

“the color was accurate”

Upholstery/Fabric Quality6%

“Good quality fabric”

Material Quality6%

“soft material”

Advertised Vs Actual Product5%

“As advertised”

Size-Overall4%

“Fit well”

Thickness4%

“These curtains were excellent thick quality”

Design-Overall3%

“The clean design also blends easily with a variety of decorating styles”

Assembly/Installation2%

“Easy Assembly”

What buyers complain about

Color14%

“Color is darker than expected”

Quality-Overall9%

“Unfortunately, I had a frustrating experience with quality control”

Advertised Vs Actual Product7%

“False advertising”

Material Quality6%

“Thin material”

Thickness5%

“The fabric feels thicker than expected”

Size-Overall5%

“Too short for my windows”

Functionality-Overall4%

“that doesn't work”

Heating2%

“Heat out”

Smell2%

“smell like chemicals”

Weight Heavy2%

“heavy”

Top return reasons

Size-Overall36%
Color33%
Material Quality7%
Advertised Vs Actual Product6%
Display Colors3%
Value For Money2%
Weight Heavy2%
Quality-Overall2%
Functionality-Overall1%
Thin1%

Common questions

Is white black out curtains profitable to sell on Amazon United States?
The niche generates $26K/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +51.3%. Flapen's verdict: Skip it (45/100).
How competitive is the white black out curtains niche?
21 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in white black out curtains?
Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 7.4% — above our launch gate.
When does demand for white black out curtains peak?
Demand peaks in Aug–Nov; the busiest month runs 6.0× the quietest.
What does it cost to enter the white black out curtains niche?
Listings span $12.88–$51.78; the average listing price is $26.31 (sweet spot $15–$100). The average incumbent carries 12,622 reviews — the moat a new listing must climb.