white bathroom rugs
Worth a lookShows a sweet-spot price point ($17.09 avg), but a deep review moat (8,296 avg reviews) keeps it on the watch list.
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Price range
Good$6.83–$30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$560K$560K/yr · 685K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,296.42avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white bathroom rugs is a $560K/yr Amazon United States market (685K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
white bathroom rugs market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $684K–$855K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
19
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
25%
- Disolla22%
- Amazon Basics21%
- SUBRTEX10%
- Ruggnovea10%
- Yimobra7%
- Madison Park5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +9.7% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top white bathroom rugs search terms
- white bath mat163K/yr
- white bathroom rugs192K/yr
- white bathroom rug56K/yr
- white bath mats for bathroom31K/yr
- white bath rug30K/yr
- white bath mats24K/yr
- bath mat white24K/yr
- bathroom rugs white24K/yr
- white bathroom rug set22K/yr
- bathroom rug white15K/yr
Top white bathroom rugs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disolla White Bathroom Rug 17x24 - Non-Slip Plush Small Bath Mat Highly Absorbent & Ultra Soft Fluffy Floor Mat Machine Washable for Shower and Tub
Disolla$12.794.4★2,164 rev
Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White
Amazon Basics$8.574.4★18,643 rev
SUBRTEX Bathroom Rugs Chenille Bath Rug Soft Short Plush Bath Mat Soft Shower Mat Water Absorbent Shower Mat Quick Dry Machine Washable(White 18 x 24)
SUBRTEX$10.794.4★6,477 rev
Ruggnovea Bathroom Rugs Non Slip Washable 32x20 Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower White
Ruggnovea$18.634.5★321 rev
Yimobra Bathroom Rug Mat Non Slip and Super Absorbent Bath Mat Machine Washable Quick Dry Ultra Plush Chenille Shower Rugs for Bathroom Floor Sink Tub and Shower Outside White 24 x 17
Yimobra$9.824.4★9,177 rev
Newest
by launch dateRuggnovea Bathroom Rugs Non Slip Washable 32x20 Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower White
Ruggnovea$18.63321 rev
Ruggnovea Bathroom Rugs Non Slip Washable Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower 24x17 White
Ruggnovea$11.69321 rev
MontVoo Bath Mat Chenille Absorbent Bathroom Mat Quick Dry Rubber Backed Bathroom Rugs Non Slip Washable Bath Mats Ultra Thin Bathroom Rugs Fit Under Door 17x24 White
MontVoo$14.61208 rev
MondayRug White Bathroom Rugs Non Slip 24x16 Absorbent Bath Mat Quick Dry
MondayRug$6.83751 rev
RESARE Waffle Bath Mat for Bathroom Non Slip Bathroom Rugs 17x24 White
RESARE$17.96943 rev
Trending
90-day click momentumRuggnovea Bathroom Rugs Non Slip Washable 32x20 Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower White
Ruggnovea$18.634.5★
Casual Living Bath Mat Set Ring-Spun Cotton 2-Piece 34 x 21 White
CASUAL LIVING$19.154.7★
MontVoo Bath Mat Chenille Absorbent Bathroom Mat Quick Dry Rubber Backed Bathroom Rugs Non Slip Washable Bath Mats Ultra Thin Bathroom Rugs Fit Under Door 17x24 White
MontVoo$14.614.3★
TYUU Bathroom Rugs Non Slip Washable Super Absorbent Thin Bath Mat Small Quick Dry Low Pile Bathroom Rug White 16x24 / 14 x 2
TYUU$18.054.4★
Ruggnovea Bathroom Rugs Non Slip Washable Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower 24x17 White
Ruggnovea$11.694.5★
What buyers say about white bathroom rugs
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and absorbent”
“Very pleased with the quality of this mat”
“thick the mat is”
“Great value for money”
“Good absorbency”
“Great size”
“As advertised work fine”
“Washes well”
“Non slip”
“So convenient”
What buyers complain about
“Larger than most”
“Not as thick as it looks”
“Quality control issues”
“Thin and no grip”
“Nothing like the picture”
“I am upset about the price”
“Falling apart after 1st wash”
“Not off white or cream”
“Fall apart after a month of use if you wash/dry weekly”
“very thin”
Top return reasons
Common questions
- Is white bathroom rugs profitable to sell on Amazon United States?
- The niche generates $560K/yr across 19 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white bathroom rugs niche?
- 16 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in white bathroom rugs?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.4%.
- When does demand for white bathroom rugs peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the white bathroom rugs niche?
- Listings span $6.83–$30.16; the average listing price is $17.09 (sweet spot $15–$100). The average incumbent carries 8,296 reviews — the moat a new listing must climb.