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White Bathroom Rugs

Maybe

Products sell for $17.09 on average, inside the sweet spot. But the average product has 8,296 reviews to catch up to, so White Bathroom Rugs is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$560K/yr685K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
66%top-5 click share · 16 brands · 19 sellers

Flapen Score

White Bathroom Rugs against its category

The dotted line is the Home & Kitchen average. Past it, White Bathroom Rugs is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Bathroom Rugs market on Amazon at a glance

Shoppers on Amazon United States searched for White Bathroom Rugs 685K times last year and spent an estimated $560K. The top 5 brands take 69% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 685K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $560K a year.

Searches, last 12 months
685K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
4.8%
Market size, estimated
$560Ka year
Peak month
August1.6× the quietest month
Top search term
white bath mat163K searches a year

02 · Price

A sale here is worth $17.09.

Listings sell for $17.09 on average, from $6.83 to $30.16. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $17.09 that is $26K to $34K a year per listing.

Average price
$17.09inside the $15 to $100 sweet spot
Price range
$6.83–$30.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$26K–$34K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Bath Rugs. It carries 8,296 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#115in Bath Rugs
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
8,296per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top White Bathroom Rugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

19

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

  • Brand 122%
  • Brand 221%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

White Bathroom Rugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top White Bathroom Rugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white bath mat163K/yr
  • white bathroom rugs192K/yr
  • white bathroom rug56K/yr
  • white bath mats for bathroom31K/yr
  • white bath rug30K/yr
  • white bath mats24K/yr
  • bath mat white24K/yr
  • bathroom rugs white24K/yr
  • white bathroom rug set22K/yr
  • bathroom rug white15K/yr

Reviews and returns

What reviews say buyers love and hate about White Bathroom Rugs

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Larger than most”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common White Bathroom Rugs questions

Answered from the same tracked data.