white bathroom rug set
Worth a lookShows a sweet-spot price point ($24.53 avg), but a small market ($35K/yr) keeps it on the watch list.
Avg price
Incredible$24.53avg listing price — sweet spot $15–$100
Price range
Great$8.57–$43.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,576.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 54K searches
According to Flapen's Amazon United States niche tracking, white bathroom rug set is a $35K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
white bathroom rug set market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$49K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #349
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 6.5%
- Avg brand age
- 44 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
34
Top-5 brand share
56%
Top 20: 94%
Top-5 click share
41%
Top 20: 83%
Open market
38%
- SHACOS21%
- H.VERONNEX12%
- LOCHAS9%
- HOMORE7%
- Disolla6%
- ACCUMTEK6%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -0.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top white bathroom rug set search terms
- white bathroom rug set22K/yr
- white bath mat set9K/yr
- white bathroom rugs sets 2 piece10K/yr
- white bathroom rugs set6K/yr
- white bath mat set of 22K/yr
- white bathroom rugs sets 3 piece4K/yr
Top white bathroom rug set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
H.VERONNEX Luxury Chenille White Bathroom Rugs Sets 2 Piece Thickened Hot Melt Rubber Bottom Bath Mats for Bathroom Non Slip Bath Rugs Quick Dry Machine Washable for Shower Mat (32x20+17x24)
H.VERONNEX$21.964.4★2,314 rev
SHACOS White Bathroom Rugs Sets 3 Piece Small Bath Mat U Shaped Toilet Rug
SHACOS$29.154.2★1,048 rev
LOCHAS Bathroom Rugs Sets 2 Piece Chenille Non Slip Bath Mat Set White
LOCHAS$18.444.5★219 rev
SHACOS Soft Microfiber Bathroom Rugs Set of 2 Pieces White
SHACOS$24.834.4★2,735 rev
White Bathroom Rug Set 2 Piece Bath Mat 21x34 &U Shape Toilet Rug 21x21
HOMORE$20.164.3★125 rev
Newest
by launch date
Bsmathom Bathroom Rugs Sets 3 Piece Soft Non Slip Microfiber Bath Mat and U-Shaped Contour Toilet Rug Machine Washable Absorbent Shaggy Bathroom Set White
Bsmathom$37.1344 rev
LOCHAS Bathroom Rugs Sets 3 Piece Microfiber Bath Mat Set Non Slip White
LOCHAS$27.7759 rev
HUXMEYSON Bathroom Rugs Sets 3 Piece Non-Slip & Quick Dry Bath Mat Set Ultra Soft Velvet Bath Rugs for Bathroom Toilet and Shower Floor White
HUXMEYSON$28.661,083 rev
MIULEE Set of 2 Waffle Bathroom Rugs White Boho Bath Mat 17x24 in
MIULEE$20.73196 rev
White Bathroom Rug Set 2 Piece Bath Mat 21x34 &U Shape Toilet Rug 21x21
HOMORE$20.16125 rev
Trending
90-day click momentumBsmathom Bathroom Rugs Sets 3 Piece Soft Non Slip Microfiber Bath Mat and U-Shaped Contour Toilet Rug Machine Washable Absorbent Shaggy Bathroom Set White
Bsmathom$37.134.5★
MIULEE Set of 2 Waffle Bathroom Rugs White Boho Bath Mat 17x24 in
MIULEE$20.733.8★
THE BEER VALLEY Set of 2 Reversible Bath Rug 17x24 Inch - White
THE BEER VALLEY$20.124.2★
IM HOME Waffle Bath Mat Set 2 Piece White Woven Modern Bath Rug Mats Absorbent Non Slip Bath Floor Mat Soft Washable Boho Bath Rugs with Tassels for Bathroom Bedroom Kitchen Tub
IM HOME$30.164.3★
Homewear Bathroom Rugs Set 2-Piece Extra Soft Rug Bath & Shower Mat Washable Rug Floor Mats Bath Decor Accessories Home Decor Quick Dry Non Slip Mat for Bathroom 20x32+17x24 Pure White
Homewear$18.383.7★
What buyers say about white bathroom rug set
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and absorbent”
“Excellent product”
“Nice and thick”
“Great value for money”
“As advertised”
“very absorbent”
“Great size”
“Washes well”
“Nice color”
“Easy clean”
What buyers complain about
“Larger than most”
“Quality control issues”
“It is about an inch thick”
“Not as described”
“Not off white or cream”
“Thin and no grip”
“Cheap”
“Fell apart”
“very thin”
“Theres a stain the back of one rug”
Top return reasons
Common questions
- Is white bathroom rug set profitable to sell on Amazon United States?
- The niche generates $35K/yr across 39 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white bathroom rug set niche?
- 28 brands and 34 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in white bathroom rug set?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.1%.
- When does demand for white bathroom rug set peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the white bathroom rug set niche?
- Listings span $8.57–$43.25; the average listing price is $24.53 (sweet spot $15–$100). The average incumbent carries 4,576 reviews — the moat a new listing must climb.