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White Balloons 12 Inch

Fail

Prices span $4.98–$11.97, mostly outside the sweet spot, so White Balloons 12 Inch is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$50K/yr53K searches / yr
90-day growth
+37.8%search demand this quarter
Competition
70%top-5 click share · 7 brands · 11 sellers

Flapen Score

White Balloons 12 Inch against its category

The dotted line is the Home & Kitchen average. Past it, White Balloons 12 Inch is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Balloons 12 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for White Balloons 12 Inch 53K times last year and spent an estimated $50K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+37.8%
Conversion, latest week
12.2%
Market size, estimated
$50Ka year
Peak month
June2.4× the quietest month
Top search term
bezente balloons16K searches a year

02 · Price

A sale here is worth $7.78.

Listings sell for $7.78 on average, from $4.98 to $11.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $7.78 that is $4K to $6K a year per listing.

Average price
$7.78under the $15 to $100 sweet spot
Price range
$4.98–$11.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Balloons. It carries 10,230 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Balloons
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
10,230per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top White Balloons 12 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 142%
  • Brand 219%
  • Brand 317%
  • Brand 410%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

White Balloons 12 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.4×

Search terms

Top White Balloons 12 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bezente balloons16K/yr
  • white balloons 12 inch19K/yr
  • white 12 inch balloons9K/yr
  • 12 inch white balloons4K/yr
  • benzente balloons3K/yr
  • white latex balloons 12 inch2K/yr

Reviews and returns

What reviews say buyers love and hate about White Balloons 12 Inch

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Bad quality of balloons”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Balloons 12 Inch questions

Answered from the same tracked data.