white balloons
Worth a lookShows searches that convert (13.4% search→purchase), but prices mostly outside the sweet spot ($4.33–$9.17) keeps it on the watch list.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Good$737K$737K/yr · 777K searches
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,939.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.07avg listing price — sweet spot $15–$100
Price range
Bad$4.33–$9.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, white balloons is a $737K/yr Amazon United States market (777K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white balloons market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $707K–$884K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 7.9%
- Avg brand age
- 37 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
21
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
16%
- rubfac27%
- PartyWoo23%
- awenztech14%
- Bezente9%
- KUULBELA8%
- ASIYUHY3%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +26.4% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.8×
Top white balloons search terms
- white balloons508K/yr
- rubfac balloons74K/yr
- globos blancos55K/yr
- white ballons27K/yr
- white balloon17K/yr
- rubfac balloon arch kit15K/yr
- balloons white15K/yr
- white latex balloons12K/yr
- white baloons12K/yr
- rubfac10K/yr
Top white balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Awenztech White Balloons 12 inch White Latex Balloons 50pcs Party Balloon for Engagement Bachelorette Bridal Shower Wedding Party Birthday Decorations
awenztech$4.984.7★1,946 rev
RUBFAC White Balloons 129pcs Different Sizes 18 12 10 5 Inch for Garland Arch Latex Balloon for Engagement Wedding Anniversary Birthday Party Baby Shower Decoration
rubfac$7.384.6★9,111 rev
PartyWoo White Balloons 140 pcs Different Sizes of 18 12 10 5 Inch White Balloons Arch Kit Garland for Wedding Baby Shower Birthday Bridal Shower Graduation Engagement Party Decorations White-Y13
PartyWoo$8.964.5★8,983 rev
Bezente White Balloons Latex Party Balloons 100 Pack 12 inch Round Helium Balloons for 4th of July Independence Day Patriotic Graduation Wedding Birthday Engagement Party Decorations
Bezente$6.784.6★13,546 rev
RUBFAC 135pcs White Balloons Different Sizes 18 12 10 5 Inch for Garland Arch Latex Balloon Globos for Wedding Birthday Party Baby Shower Anniversary Baptism Decorations
rubfac$6.344.6★780 rev
Newest
by launch date
40pcs White Balloons 12inch White Latex Party Balloon Helium Quality for Wedding Graduation Birthday Party Backdrop Independence Day Decorations (With Ribbon)
ZizasAry$4.3363 rev
LOLStar White Balloons 100 Pcs 12 inch Latex Round Balloons Perfect for Birthday Engagement Wedding Baptism Baby Shower Bridal Shower Graduation Retirement Party Decorations
LOLStar$6.1496 rev
60pcs White Balloons with Clear Pearl White Balloons for Bridal Shower Wedding Bride Bachelorette Engagement Birthday Party Decorations
Leraqertra$6.04436 rev
RUBFAC 135pcs White Balloons Different Sizes 18 12 10 5 Inch for Garland Arch Latex Balloon Globos for Wedding Birthday Party Baby Shower Anniversary Baptism Decorations
rubfac$6.34780 rev
CVPARTYON White Balloons 12 Inch 60 PCS White Latex Balloons with Ribbon & Balloons Tape for Birthday Graduation Wedding Engagement 4th of July Independence Day Patriotic Party Decorations
CVPARTYON$6.64586 rev
Trending
90-day click momentum
RUBFAC Pink Balloons 129pcs Light Pastel Pink Balloon Different Sizes 18 12 10 5 Inch for Garland Arch Mothers Day Birthday Party Baby Shower Gender Reveal Wedding Anniversary Easter Decoration
rubfac$7.974.6★
40pcs White Balloons 12inch White Latex Party Balloon Helium Quality for Wedding Graduation Birthday Party Backdrop Independence Day Decorations (With Ribbon)
ZizasAry$4.334.5★
AULE Party Balloons Pack of 42-12in White Confetti Balloons & White Latex Balloons and 64ft Ribbons - 12 Inches Balloons Decorations Set
AULE$6.924.5★
110pcs Pearl White Balloon 12 inch Pearl white Latex Balloons for Birthday Party Baby Shower Wedding(with 2 Ribbons).
KUULBELA$8.664.6★
PartyWoo White Balloons 100 pcs 12 Inch Latex Helium Pastel White Balloons for Wedding Baby Shower Birthday Bridal Shower Graduation Engagement Princess Anniversary Party Decorations White-Y13
PartyWoo$7.474.5★
What buyers say about white balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“The color looks bright”
“Very affordable”
“Just as described”
“Durable, good quality”
“They were sturdy”
“The size is also great”
“Easy to inflate”
“easy to use”
“classy look I was going for”
What buyers complain about
“They deflated”
“not a good quality balloon”
“They could be a little thicker”
“had uneven color and were thin”
“Balloons wont last long”
“However there was no decorating strip as advertised”
“They had a very stinky smell”
“There was no ribbon to attach balloons to for the arch”
“have gotten better for the same price”
“Super bad material they literally popped if u touch them they came so sticky too”
Top return reasons
Common questions
- Is white balloons profitable to sell on Amazon United States?
- The niche generates $737K/yr across 31 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white balloons niche?
- 15 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in white balloons?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Thickness. The return rate is 3.3%.
- When does demand for white balloons peak?
- Demand peaks in May; the busiest month runs 1.8× the quietest.
- What does it cost to enter the white balloons niche?
- Listings span $4.33–$9.17; the average listing price is $7.07 (sweet spot $15–$100). The average incumbent carries 4,939 reviews — the moat a new listing must climb.