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Whiskey Sample Bottles

Fail

Shoppers spend an estimated $68K a year here, so Whiskey Sample Bottles is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$68K/yr25K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
68%top-5 click share · 9 brands · 14 sellers

Flapen Score

Whiskey Sample Bottles against its category

The dotted line is the Home & Kitchen average. Past it, Whiskey Sample Bottles is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiskey Sample Bottles market on Amazon at a glance

Shoppers on Amazon United States searched for Whiskey Sample Bottles 25K times last year and spent an estimated $68K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
15.3%
Market size, estimated
$68Ka year
Peak month
December2.2× the quietest month
Top search term
whiskey sample bottles11K searches a year

02 · Price

A sale here is worth $18.00.

Listings sell for $18.00 on average, from $8.98 to $29.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $18.00 that is $2K to $5K a year per listing.

Average price
$18.00inside the $15 to $100 sweet spot
Price range
$8.98–$29.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #84 within Decorative Bottles. It carries 5,091 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
15.4%
Average rank
#84in Decorative Bottles
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
5,091per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Whiskey Sample Bottles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

  • Brand 157%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 11%)

Demand

Whiskey Sample Bottles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Whiskey Sample Bottles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiskey sample bottles11K/yr
  • bourbon sample bottles7K/yr
  • sample bottles 2 oz for liquor3K/yr
  • bourbon sample bottles 2oz2K/yr
  • whiskey sample bottles 2oz1K/yr

Reviews and returns

What reviews say buyers love and hate about Whiskey Sample Bottles

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Small glass bottles”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Whiskey Sample Bottles questions

Answered from the same tracked data.