Is wheat straw plates profitable to sell on Amazon United States?

The niche generates $90K/yr across 56 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the wheat straw plates niche?

32 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in wheat straw plates?

Top complaints mined from reviews: Size-Overall, Dishwasher Safe, Microwave Safe. The return rate is 2.8%.

When does demand for wheat straw plates peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the wheat straw plates niche?

Listings span $7.69–$37.42; the average listing price is $17.78 (sweet spot $15–$100). The average incumbent carries 1,063 reviews — the moat a new listing must climb.

wheat straw plates

Worth a look

Shows a fragmented shelf (top 5 take 33% of clicks), but a small market ($90K/yr) keeps it on the watch list.

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great$17.78

avg listing price — sweet spot $15–$100

Price range

Great$7.69–$37.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,062.63

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$90K

$90K/yr · 200K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, wheat straw plates is a $90K/yr Amazon United States market (200K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 52/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

wheat straw plates market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $89K–$107K; units × avg price
Conversion rate: 2.5%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 5.5%
Avg brand age: 41 months
Avg seller age: 161 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

33%

Top 20: 68%

Open market

43%

Homienly16%
Wrova11%
Grow Forward11%
HEYCOME10%
HOTEC6%
BUSOKIP4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top wheat straw plates search terms

wheat straw plates120K/yr +8.2%1.8% conv.
bamboo plates reusable20K/yr -7.8%0.9% conv.
wheat plates16K/yr +5.5%1.9% conv.
picnic plates reusable6K/yr +70.3%1.0% conv.
wheat straw dinner plates8K/yr +2.5%1.3% conv.
wheat straw plates 10 inch6K/yr +44.0%2.0% conv.
straw plates6K/yr +16.2%2.1% conv.
non plastic plates5K/yr -19.7%1.5% conv.
wheatgrass plates5K/yr +11.5%2.3% conv.
wheat grass plates4K/yr -17.4%2.0% conv.

All search terms

Top wheat straw plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HEYCOME 12 Pcs Unbreakable Deep Dinner Plates Set 10 inch Reusable Plastic Wheat Straw Plates Microwave and Dishwasher Safe Plate for Kitchen Lightweight Plate for Dessert BPA Free 6 Colors

HEYCOME$19.324.5★1,262 rev

Homienly Deep Dinner Plates Set of 8 Alternative for Plastic Plates Microwave and Dishwasher Safe Wheat Straw Plates for Kitchen Unbreakable Kids Plate Set with 4 Colors (Classic Bright 9 inch)

Homienly$18.104.6★3,734 rev

HOTEC 8-Pack 8inch BPA Free Unbreakable Deep Plastic Plates Wheat Straw Camping Plates Dishwasher Safe Kitchen Plates Dinnerware Multicolor

HOTEC$10.624.7★882 rev

Grow Forward Premium Wheat Straw Plates - 8 Inch Reusable Hard Plastic Dinner Plates Set of 8 - Unbreakable Microwave Safe Plates for Dessert Camping RV Outdoors Patio Kitchen Dishes - Sahara

Grow Forward$17.104.6★1,383 rev

LuckyZone 7.8 Inches Unbreakable Wheat Straw Plates - Reusable Plate Set - Dishwasher & Microwave Safe - Perfect for Dinner Dishes - Healthy BPA Free & Eco-Friendly (7.8 Inches)

LuckyZone$9.944.7★2,885 rev

Newest

by launch date

BUSOKIP Wheat Straw Plate 8 Inch Unbreakable Dinner Plates Set of 8 Microwave & Dishwasher Safe Kids Plates for Cake Dessert Side Salad Plastic Plates Reusable for Camping Kitchen RV - Multi

BUSOKIP$17.1093 rev

7mo ago

Perlapoc Wheat Straw Kids Plates 9In Unbreakable Plastic Plates Set of 6

Perlapoc$15.37109 rev

9mo ago

BGHEOUYV 6 Inch Wheat Straw Plates 12 Pack Small Plates Lightweight Unbreakable Plastic Dinner Plates for Kids Adult Dinner Camping Salad Dessert

BGHEOUYV$9.81197 rev

12mo ago

Teivio 16-Piece Wheat Straw Kids Plates 9.6 Deep Dinner Plate Dishwasher Safe Reusable Unbreakable Salad Plates Dessert Kitchen Plastic Dinner Plates Set Service for 16 Multicolor

Teivio$12.7177 rev

1y ago

8 PCS Wheat Straw Plates Kaloo 7.7 Inch Melamine Reusable Plastic Unbreakable Dinner Plates for kitchen Dishwasher & Microwave Safe (4 colors)

KL KALOO$9.72374 rev

1y ago

What buyers say about wheat straw plates

What buyers praise and complain about, mined from review topics.

What buyers love

Durability12%

“Hold up well”

Color11%

“The colors are beautiful”

Quality-Overall10%

“Excellent Product”

Dishwasher Safe9%

“perform well in the dishwasher”

Size-Overall8%

“a convenient size”

Value For Money8%

“Great value”

Weight Light6%

“lightweight, and useful”

Strength6%

“Good plates- sturdy”

Ease Of Cleaning5%

“They clean easily by hand”

Advertised Vs Actual Product5%

“As described”

What buyers complain about

Size-Overall19%

“Too small”

Dishwasher Safe9%

“Does not hold up well in dishwasher”

Microwave Safe7%

“Not Microwave Friendly”

Material Quality6%

“I don't like the material at all”

Strength5%

“They are not strong”

Quality-Overall4%

“Poor quality of the plates”

Value For Money4%

“A little pricey”

Ease Of Cleaning3%

“not clean off”

Color2%

“Didn't like the colors”

Leak-Proof2%

“When I shake it with salad dressing, it leaks”

Top return reasons

Size-Overall57%

Material Quality12%

Advertised Vs Actual Product6%

Color5%

Quality-Overall5%

Strength2%

Value For Money2%

Dishwasher Safe2%

Thin1%

Weight Light1%

Common questions

Is wheat straw plates profitable to sell on Amazon United States?: The niche generates $90K/yr across 56 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the wheat straw plates niche?: 32 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in wheat straw plates?: Top complaints mined from reviews: Size-Overall, Dishwasher Safe, Microwave Safe. The return rate is 2.8%.
When does demand for wheat straw plates peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the wheat straw plates niche?: Listings span $7.69–$37.42; the average listing price is $17.78 (sweet spot $15–$100). The average incumbent carries 1,063 reviews — the moat a new listing must climb.