Western Towels

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

353K

Growth, 90 days vs prior 90

-16.7%

Conversion, latest week

0.8%

Market size, estimated

$65Ka year

Peak month

January2.0× the quietest month

Top search term

wrangler towels42K searches a year

Listings sell for $21.83 on average, from $11.30 to $43.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.83 that is $0 to $2K a year per listing.

Average price

$21.83inside the $15 to $100 sweet spot

Price range

$11.30–$43.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #352 within Towels. It carries 493 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#352in Towels

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

493per listing

Listings tracked

13

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months