Western Throw Pillows
MaybeThe top 5 brands take only 24% of clicks. But buyers convert on only 1.0% of searches, so Western Throw Pillows is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $69K/yr387K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 22%top-5 click share · 77 brands · 97 sellers
Flapen Score
Western Throw Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Western Throw Pillows is stronger. Inside it, weaker.
Market
The Western Throw Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Western Throw Pillows 387K times last year and spent an estimated $69K. The top 5 brands take 24% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 387K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $69Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- western pillows90K searches a year
02 · Price
A sale here is worth $18.11.
Listings sell for $18.11 on average, from $8.08 to $63.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.11 that is $0 to $2K a year per listing.
- Average price
- $18.11inside the $15 to $100 sweet spot
- Price range
- $8.08–$63.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #2,614 within Decorative Pillows, Inserts & Covers. It carries 2,031 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 95%
- Out of stock, average day
- 3.6%
- Average rank
- #2,614in Decorative Pillows, Inserts & Covers
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 2,031per listing
- Listings tracked
- 113
04 · Newcomers
0 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Western Throw Pillows products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Woaboy Pack of 2 Luxury Faux Fur Throw Pillow Covers Cowhide Decorative Soft Fluffy Plush Couch Throws Brindle Cushion Covers for Couch Living Room Sofa Bedroom 18x18 Inch
- Price
- $12.17
- Rating
- 4.5/5
- Reviews
- 1,918
- Age
- 4y ago
uinwk Howdy Pillow Cover 12x20 Western Southwestern Throw Pillows Cover for Cowgirl Cowboy Room Bedroom College Dorm Decor Western Decor for Home
- Price
- $10.43
- Rating
- 4.6/5
- Reviews
- 319
- Age
- 2y ago
AmHoo Pack of 2 Decorative Throw Pillow Covers Rhomboid Luxury Super Soft Plush Set Case Cushion for Couch Sofa Bedroom 20 x 20-Inch Tawny Brown
- Price
- $19.30
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 1y ago
Sagielio Western Throw Pillow Covers Western Home Decor 18x18 Set of 4 Cotton Linen Pillows for Couch Living Room and Bedroom Pillow Case Set for Cowboy Couples Boys Girls (Beige)
- Price
- $15.97
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
Churent Vintage Southwest American Pillow Covers 18 x 18 Set of 2 Geometric Pattern Throw Pillow Cover Vintage Blue Red Farmhouse Decorative Pillowcases for Living Room Couch Bed Sofa Outdoor
- Price
- $15.66
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 2y ago
Trending
estimated 90-day click momentum
Fyecoluo Vintage Western Cowboy Pillow Covers 18x18 Set of 2 Western Room Decor Rustic Southwestern Rodeo Cowboy Striped Decorative Throw Pillow Covers for Home Living Room Bedroom
- Price
- $15.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Trenstise Western Cowboy Pillow Covers 18x18 Set of 2 Western Room Decor Vintage Striped Rodeo Horse Rider Cowboy Boots Decorative Throw Pillow Cover for Home Bedroom Living Room Office
- Price
- $15.43
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Wake In Cloud Western Pillowcases Tan Brown Standard 20x26 in
- Price
- $9.98
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
AmHoo Pack of 2 Decorative Throw Pillow Covers Rhomboid Luxury Super Soft Plush Set Case Cushion for Couch Sofa Bedroom 20 x 20-Inch Tawny Brown
- Price
- $19.30
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 1y ago
PUHEI Western Throw Pillows - Western Bedroom Decor Throw Pillow Cover Western Pillow Covers Western Home Decor Couple Pillow Case 12 x 20 Inch Sofa Bed Western Couples Gifts (Off-White)
- Price
- $16.72
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 3y ago
Newest
by launch dateFyecoluo Vintage Western Cowboy Pillow Covers 18x18 Set of 2 Western Room Decor Rustic Southwestern Rodeo Cowboy Striped Decorative Throw Pillow Covers for Home Living Room Bedroom
- Price
- $15.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Trenstise Western Cowboy Pillow Covers 18x18 Set of 2 Western Room Decor Vintage Striped Rodeo Horse Rider Cowboy Boots Decorative Throw Pillow Cover for Home Bedroom Living Room Office
- Price
- $15.43
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Western Aztec Burnt Orange Throw Pillow Covers 18x18 Set of 2 Native American Brown Square Pillowcase Decoration Cushion Case for Couch Sofa Bedroom Living Room Outdoor Decor
- Price
- $9.99
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 12mo ago
Wake In Cloud Western Pillowcases Tan Brown Standard 20x26 in
- Price
- $9.98
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
Moorfowl Cowboy Boot Throw Pillow Single-Sided Cute Novelty Accent Pillows
- Price
- $22.77
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
77 rising
Sellers
97
Est. top-5 brand share
24%
Top 20: 60%
Est. top-5 click share
22%
Top 20: 50%
Open market
73%
- Woaboy6%
- uinwk5%
- AmHoo5%
- Yobvec4%
- Churent4%
- Emvency4%
Demand
Western Throw Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.4×
Search terms
Top Western Throw Pillows search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- western pillows90K/yr
- western pillow29K/yr
- western couch pillows21K/yr
- western throw pillow19K/yr
- aztec pillow covers24K/yr
- cowboy pillows19K/yr
- western throw pillow covers19K/yr
- southwest throw pillows15K/yr
- southwestern pillow covers18K/yr
- western pillow covers 18x1814K/yr
Reviews and returns
What reviews say buyers love and hate about Western Throw Pillows
We read the reviews and the return reasons for every product selling here.
“theyre obviously low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Western Throw Pillows questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data