Is Western Throw Pillows profitable to sell on Amazon United States?

Flapen scores Western Throw Pillows 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $69K a year across 113 tracked products. 0 of the 23 products launched in the last year cleared the first-year sales bar. Search demand grew -8.7% in the last 90 days.

How competitive is the Western Throw Pillows niche on Amazon United States?

77 brands and 97 sellers compete in Western Throw Pillows on Amazon United States. The top 5 Western Throw Pillows products take 22% of clicks, and the top 5 brands take 24%.

What do buyers complain about in Western Throw Pillows?

Western Throw Pillows buyers on Amazon United States complain most about Quality-Overall, Fluffiness, and Size-Overall. An estimated 2.1% of orders come back.

When does demand for Western Throw Pillows peak?

Search demand for Western Throw Pillows on Amazon United States peaks in Jan, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Western Throw Pillows niche?

Western Throw Pillows sells for $18.11 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.08 to $63.32. The average product has 2,031 reviews, the count a new listing must catch up to.

Western Throw Pillows

Maybe

The top 5 brands take only 24% of clicks. But buyers convert on only 1.0% of searches, so Western Throw Pillows is a Maybe.

Filters No Dominant Brand

Flapen Score: 53
53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size: $69K/yr387K searches / yr
90-day growth: -8.7%search demand this quarter
Competition: 22%top-5 click share · 77 brands · 97 sellers

Flapen Score

Western Throw Pillows against its category

The dotted line is the Home & Kitchen average. Past it, Western Throw Pillows is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Western Throw Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for Western Throw Pillows 387K times last year and spent an estimated $69K. The top 5 brands take 24% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months: 387K
Growth, 90 days vs prior 90: -8.7%
Conversion, latest week: 1.0%
Market size, estimated: $69Ka year
Peak month: January2.4× the quietest month
Top search term: western pillows90K searches a year

02 · Price

A sale here is worth $18.11.

Listings sell for $18.11 on average, from $8.08 to $63.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.11 that is $0 to $2K a year per listing.

Average price: $18.11inside the $15 to $100 sweet spot
Price range: $8.08–$63.32
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #2,614 within Decorative Pillows, Inserts & Covers. It carries 2,031 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 95%
Out of stock, average day: 3.6%
Average rank: #2,614in Decorative Pillows, Inserts & Covers
Average rating: 4.49 starsAmazon United States average 4.42 stars
Average reviews: 2,031per listing
Listings tracked: 113

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 23
Successful launches: 0Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Western Throw Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

77 rising

Sellers

Top-5 brand share

24%

Top 20: 60%

Top-5 click share

22%

Top 20: 50%

Open market

73%

Brand 16%
Brand 25%
Brand 35%
Brand 44%
Brand 54%
Brand 64%

Demand

Western Throw Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Western Throw Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

western pillows90K/yr -1.6%0.4% conv.
western pillow29K/yr +8.0%0.5% conv.
western couch pillows21K/yr -9.8%0.8% conv.
western throw pillow19K/yr +5.9%0.5% conv.
aztec pillow covers24K/yr -24.7%0.5% conv.
cowboy pillows19K/yr -2.7%0.5% conv.
western throw pillow covers19K/yr -13.5%0.6% conv.
southwest throw pillows15K/yr -5.3%0.8% conv.
southwestern pillow covers18K/yr -41.1%0.3% conv.
western pillow covers 18x1814K/yr -23.6%0.8% conv.

Reviews and returns

What reviews say buyers love and hate about Western Throw Pillows

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”

16%of negative reviews mention “Quality-Overall”

2.1%of orders come back

“theyre obviously low quality”

A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Western Throw Pillows questions

Answered from the same tracked data.

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