Skip to content

Western Curtains

Fail

Buyers convert on only 0.4% of searches, so Western Curtains is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$99K/yr877K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
11%top-5 click share · 110 brands · 182 sellers

Flapen Score

Western Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Western Curtains is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Western Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Western Curtains 877K times last year and spent an estimated $99K. The top 5 brands take 25% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 877K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
877K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
0.4%
Market size, estimated
$99Ka year
Peak month
August2.3× the quietest month
Top search term
western curtains217K searches a year

02 · Price

A sale here is worth $29.75.

Listings sell for $29.75 on average, from $8.40 to $73.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $29.75 that is $0 to $3K a year per listing.

Average price
$29.75inside the $15 to $100 sweet spot
Price range
$8.40–$73.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #2,055 within Window Treatments. It carries 748 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
1.4%
Average rank
#2,055in Window Treatments
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
748per listing
Listings tracked
224

04 · Newcomers

10 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
10Amazon's first-year sales bar
Average brand age
41 months

Products

Top Western Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

110 falling

Sellers

182

Top-5 brand share

25%

Top 20: 61%

Top-5 click share

11%

Top 20: 31%

Open market

73%

  • Brand 16%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Western Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top Western Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • western curtains217K/yr
  • tapestry curtains75K/yr
  • crochet curtains56K/yr
  • hippie curtains56K/yr
  • western curtains for living room52K/yr
  • western curtains for bedroom52K/yr
  • boho lace curtains28K/yr
  • black boho curtains39K/yr
  • green boho curtains34K/yr
  • white boho curtains34K/yr

Reviews and returns

What reviews say buyers love and hate about Western Curtains

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Color”
7.7%of orders come back
“far darker”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Western Curtains questions

Answered from the same tracked data.