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West Month Mattress Pad

Fail

Demand is soft, at -50.1% this quarter, so West Month Mattress Pad is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$153K/yr39K searches / yr
90-day growth
-50.1%search demand this quarter
Competition
69%top-5 click share · 7 brands · 26 sellers

Flapen Score

West Month Mattress Pad against its category

The dotted line is the Home & Kitchen average. Past it, West Month Mattress Pad is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The West Month Mattress Pad market on Amazon at a glance

Shoppers on Amazon United States searched for West Month Mattress Pad 39K times last year and spent an estimated $153K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-50.1%
Conversion, latest week
3.2%
Market size, estimated
$153Ka year
Top search term
westmonth mattress pad15K searches a year

02 · Price

A sale here is worth $124.73.

Listings sell for $124.73 on average, from $51.37 to $174.70. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $124.73 that is $0 to $12K a year per listing.

Average price
$124.73above the $15 to $100 sweet spot
Price range
$51.37–$174.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #149 within Mattress Pads & Toppers. It carries 7,069 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
39%
Out of stock, average day
2.1%
Average rank
#149in Mattress Pads & Toppers
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
7,069per listing
Listings tracked
18

04 · Newcomers

11 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
11Amazon's first-year sales bar
Average brand age
34 months

Products

Top West Month Mattress Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

26

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 151%
  • Brand 216%
  • Brand 313%
  • Brand 410%
  • Brand 57%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

West Month Mattress Pad search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Search terms

Top West Month Mattress Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • westmonth mattress pad15K/yr
  • elemuse mattress topper8K/yr
  • west month mattress pad11K/yr
  • elemuse queen mattress topper4K/yr

Reviews and returns

What reviews say buyers love and hate about West Month Mattress Pad

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Thickness”
2.2%of orders come back
“Not thick enough”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common West Month Mattress Pad questions

Answered from the same tracked data.