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Welcome Back Decorations

Maybe

The average product has only 127 reviews. But demand is soft, at +7.0% this quarter, so Welcome Back Decorations is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$247K/yr474K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
40%top-5 click share · 20 brands · 68 sellers

Flapen Score

Welcome Back Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Welcome Back Decorations is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Welcome Back Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Welcome Back Decorations 474K times last year and spent an estimated $247K. The top 5 brands take 63% of clicks. Demand peaks in Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months
474K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
5.1%
Market size, estimated
$247Ka year
Peak month
August3.0× the quietest month
Top search term
welcome back decorations151K searches a year

02 · Price

A sale here is worth $10.32.

Listings sell for $10.32 on average, from $3.75 to $21.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $10.32 that is $5K to $8K a year per listing.

Average price
$10.32under the $15 to $100 sweet spot
Price range
$3.75–$21.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #2,645 within Banners. It carries 127 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#2,645in Banners
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
127per listing
Listings tracked
33

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Welcome Back Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

68

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

30%

  • Brand 121%
  • Brand 212%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Welcome Back Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Welcome Back Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • welcome back decorations151K/yr
  • welcome back banner125K/yr
  • welcome back83K/yr
  • welcome back decorations office43K/yr
  • welcome back sign26K/yr
  • welcome back to work decorations12K/yr
  • welcome back to work13K/yr
  • welcome back banner for office7K/yr
  • welcome back decor6K/yr
  • welcome back signs3K/yr

Reviews and returns

What reviews say buyers love and hate about Welcome Back Decorations

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Assembly/Installation”
3.1%of orders come back
“I would not have bought had I known I was putting it together”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Welcome Back Decorations questions

Answered from the same tracked data.