Skip to content

Weighted Pillow

Fail

Buyers convert on only 0.8% of searches, so Weighted Pillow is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$87K/yr251K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
51%top-5 click share · 21 brands · 26 sellers

Flapen Score

Weighted Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Weighted Pillow is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weighted Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Weighted Pillow 251K times last year and spent an estimated $87K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
0.8%
Market size, estimated
$87Ka year
Peak month
December4.2× the quietest month
Top search term
weighted pillows for adults58K searches a year

02 · Price

A sale here is worth $43.09.

Listings sell for $43.09 on average, from $14.82 to $163.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $43.09 that is $0 to $4K a year per listing.

Average price
$43.09inside the $15 to $100 sweet spot
Price range
$14.82–$163.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #324 within Bed Pillows & Positioners. It carries 466 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#324in Bed Pillows & Positioners
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
466per listing
Listings tracked
31

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Weighted Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

26

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

51%

Top 20: 86%

Open market

26%

  • Brand 132%
  • Brand 213%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Weighted Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Weighted Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weighted pillows for adults58K/yr
  • demdaco58K/yr
  • anxiety pillow19K/yr
  • weighted pillows for anxiety25K/yr
  • demdaco stuffed animal21K/yr
  • demdaco gifts19K/yr
  • small weighted pillow6K/yr
  • anxiety pillows for adults5K/yr
  • weighted pillow for adults7K/yr
  • demdaco heart7K/yr

Reviews and returns

What reviews say buyers love and hate about Weighted Pillow

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Much larger”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Weighted Pillow questions

Answered from the same tracked data.