weighted blanket kids
Skip itSoft demand (-24.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.07avg listing price — sweet spot $15–$100
Price range
Incredible$17.69–$45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$953K$953K/yr · 1.6M searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay2,874.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, weighted blanket kids is a $953K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
weighted blanket kids market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $782K–$1.0M
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.8%
- Avg brand age
- 41 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
15
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
16%
- yescool32%
- Sivio19%
- HOSUKKO10%
- Kivik10%
- anfie8%
- MAXTID5%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top weighted blanket kids search terms
- weighted blanket kids659K/yr
- kids weighted blanket285K/yr
- weighted blanket for kids194K/yr
- toddler weighted blanket121K/yr
- weighted blankets for kids50K/yr
- weighted blanket for toddler33K/yr
- 5lb weighted blanket29K/yr
- weighted toddler blanket26K/yr
- kid weighted blanket20K/yr
- weight blanket for kids17K/yr
Top weighted blanket kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
yescool Weighted Blanket 5 Pounds Cooling Weighted Lap Blanket Grey Heavy Blanket for Sleeping Weighted Throw Blanket Gifts for 40-60lbs 36x48
yescool$18.444.7★1,749 rev
HOSUKKO Dinosaur Weighted Blanket 5 lbs Blue Breathable Heavy Throw Blanket Cooling Small Weighted Lap Blanket 36x48
HOSUKKO$20.534.7★2,395 rev
yescool Weighted Blanket (7 lbs 41 x 60 Grey) Cooling Heavy Blanket Perfect for 60-90 lbs Breathable Throw Blanket Gifts with Premium Glass Bead Machine Washable
yescool$24.464.5★11,298 rev
Sivio Weighted Blanket 5lbs Blue Dinosaur Cooling Weighted Lap Blanket Breathable Heavy Throw Blankets for Sleeping Washable 36x48
Sivio$20.164.7★2,341 rev
anfie Weighted Blanket Kids (36x48 5lbs) Weighted Blanket Cooling Blanket for Resting Throw Size Breathable Blanket with Premium Glass Bead(Space Grey)
anfie$20.514.7★1,421 rev
Newest
by launch date
Teal Weighted Blanket 10lbs 40x60 Twin Size Cooling Heavy Throw Blanket for 80-120lbs Microfiber Soft Thick Big Blankets Weighted Comforter Gift
BETU$26.3879 rev
Kivik Cooling Weighted Blanket 5 Pounds Breathable Small Weighted Blankets Ultra Soft Heavy Throw for Relaxing & Sleeping Machine Washable 36 x 48 Inches Universe Printing Black
Kivik$24.801,330 rev
Sivio Weighted Blanket 5lbs Blue Dinosaur Cooling Weighted Lap Blanket Breathable Heavy Throw Blankets for Sleeping Washable 36x48
Sivio$20.162,341 rev
HOSUKKO Strawberry Weighted Blanket - 5 lbs Pink Strawberry Heavy Blanket - Small Size Breathable Lap Blanket(36x48 5 lbs)
HOSUKKO$28.512,395 rev
yescool Weighted Blanket Kids 5 Pounds Minky Kids Blanket Gifts for Boys Girls Small Weighted Throw Blankets Washable Heavy Blankets Winter Weighted Comforter for 5 6 7 8 9 Year Old 36 * 48in
yescool$29.44464 rev
Trending
90-day click momentumKivik Cooling Weighted Blanket 5 Pounds Breathable Small Weighted Blankets Ultra Soft Heavy Throw for Relaxing & Sleeping Machine Washable 36 x 48 Inches Universe Printing Black
Kivik$24.804.8★
HOSUKKO Strawberry Weighted Blanket - 5 lbs Pink Strawberry Heavy Blanket - Small Size Breathable Lap Blanket(36x48 5 lbs)
HOSUKKO$28.514.7★
Sivio Weighted Blanket | 100% Cotton & Premium Glass Beads | 36x 48 5lbs | Washable Breathable Heavy Cooling Blanket for Hot & Cold| Pink Unicorn
Sivio$27.644.7★
Sivio Weighted Blanket 5lbs Blue Dinosaur Cooling Weighted Lap Blanket Breathable Heavy Throw Blankets for Sleeping Washable 36x48
Sivio$20.164.7★
Huloo Sleep Kids Weighted Blanket Twin 7lbs (4160 Pink) Breathable Soft Minky Weighted Throw Blanket for All Season Heavy Blanket with Premium Glass Beads
Huloo Sleep$45.174.7★
What buyers say about weighted blanket kids
What buyers praise and complain about, mined from review topics.What buyers love
“Helped with sleep”
“seems to be very well made”
“Comfort”
“The weight is perfect”
“Soft blanket”
“Very comfortable”
“Comfort blanket”
“Good for the price”
“I love the color”
“This blanket is nice and heavy and a good quality very happy with this purchase for my sensory seeking daughter”
What buyers complain about
“its so heavy”
“Sizing is wrong”
“the smell lingered”
“Too light weight”
“Not accurate description”
“Isnt printed where they all are visible”
“Very thin”
“Loud”
“I initially loved this blanket however I have needed to wash it three times because of accidents”
“its now spilling beads the fact that it didnt last two months even though I followed the care instructions is very upsetting”
Top return reasons
Common questions
- Is weighted blanket kids profitable to sell on Amazon United States?
- The niche generates $953K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the weighted blanket kids niche?
- 12 brands and 15 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in weighted blanket kids?
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Smell. The return rate is 3.6%.
- When does demand for weighted blanket kids peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the weighted blanket kids niche?
- Listings span $17.69–$45.17; the average listing price is $26.07 (sweet spot $15–$100). The average incumbent carries 2,874 reviews — the moat a new listing must climb.