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Weighted Blanket 10 Pounds

Fail

Demand is soft, at -30.6% this quarter, so Weighted Blanket 10 Pounds is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$242K/yr249K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
57%top-5 click share · 15 brands · 20 sellers

Flapen Score

Weighted Blanket 10 Pounds against its category

The dotted line is the Home & Kitchen average. Past it, Weighted Blanket 10 Pounds is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weighted Blanket 10 Pounds market on Amazon at a glance

Shoppers on Amazon United States searched for Weighted Blanket 10 Pounds 249K times last year and spent an estimated $242K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
2.9%
Market size, estimated
$242Ka year
Peak month
December6.3× the quietest month
Top search term
weighted blanket 10 pounds86K searches a year

02 · Price

A sale here is worth $33.98.

Listings sell for $33.98 on average, from $21.70 to $57.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $33.98 that is $3K to $8K a year per listing.

Average price
$33.98inside the $15 to $100 sweet spot
Price range
$21.70–$57.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #469 within Weighted Blankets. It carries 5,011 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#469in Weighted Blankets
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
5,011per listing
Listings tracked
22

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Weighted Blanket 10 Pounds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

20

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

28%

  • Brand 126%
  • Brand 214%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Weighted Blanket 10 Pounds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Weighted Blanket 10 Pounds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weighted blanket 10 pounds86K/yr
  • 10 lb weighted blanket47K/yr
  • 10lb weighted blanket33K/yr
  • 10 pound weighted blanket22K/yr
  • weighted blanket kids 10 lbs16K/yr
  • weighted blanket 10 lbs17K/yr
  • weighted blankets for adults 10 lbs10K/yr
  • kids weighted blanket 10 pounds4K/yr
  • weighted throw blanket 10 lbs7K/yr
  • weighted blanket 10lbs7K/yr

Reviews and returns

What reviews say buyers love and hate about Weighted Blanket 10 Pounds

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Sleep Quality”
31%of negative reviews mention “Weight Heavy”
3.9%of orders come back
“Way too heavy”
A buyer, on “Weight Heavy”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Weighted Blanket 10 Pounds questions

Answered from the same tracked data.