Weighted Blanket

Shoppers searched for this 10.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.6M a year.

Searches, last 12 months

10.3M

Growth, 90 days vs prior 90

-24.7%

Conversion, latest week

2.0%

Market size, estimated

$7.6Ma year

Peak month

December4.8× the quietest month

Top search term

weighted blanket7.3M searches a year

Listings sell for $36.70 on average, from $23.36 to $49.96. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $36.70 that is $294K to $367K a year per listing.

Average price

$36.70inside the $15 to $100 sweet spot

Price range

$23.36–$49.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

8,000–10,000

Revenue per listing a year

$294K–$367K

Returns

3.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #16 within Weighted Blankets. It carries 7,246 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#16in Weighted Blankets

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

7,246per listing

Listings tracked

18

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months