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Wednesday Addams Blanket

Fail

The top 5 brands take 100% of clicks, so Wednesday Addams Blanket is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$11K/yr32K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
62%top-5 click share · 4 brands · 9 sellers

Flapen Score

Wednesday Addams Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Wednesday Addams Blanket is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wednesday Addams Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Wednesday Addams Blanket 32K times last year and spent an estimated $11K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
1.3%
Market size, estimated
$11Ka year
Peak month
December15.1× the quietest month
Top search term
wednesday addams blanket15K searches a year

02 · Price

A sale here is worth $26.90.

Listings sell for $26.90 on average, from $15.11 to $36.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $26.90 that is $0 to $3K a year per listing.

Average price
$26.90inside the $15 to $100 sweet spot
Price range
$15.11–$36.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #3,816 within Throws. It carries 581 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
24.4%
Average rank
#3,816in Throws
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
581per listing
Listings tracked
13

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wednesday Addams Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 241%
  • Brand 313%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Wednesday Addams Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.1×

Reviews and returns

What reviews say buyers love and hate about Wednesday Addams Blanket

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Soft Feel”
33%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Wednesday Addams Blanket questions

Answered from the same tracked data.