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Wedding Fan

Maybe

Search demand grew +117.5% this quarter. But buyers convert on only 2.2% of searches, so Wedding Fan is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 49
Market size
$278K/yr314K searches / yr
90-day growth
+117.5%search demand this quarter
Competition
50%top-5 click share · 21 brands · 25 sellers

Flapen Score

Wedding Fan against its category

The dotted line is the Home & Kitchen average. Past it, Wedding Fan is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Fan market on Amazon at a glance

Shoppers on Amazon United States searched for Wedding Fan 314K times last year and spent an estimated $278K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +117.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
+117.5%
Conversion, latest week
2.2%
Market size, estimated
$278Ka year
Peak month
July11.6× the quietest month
Top search term
fans for wedding guests121K searches a year

02 · Price

A sale here is worth $39.61.

Listings sell for $39.61 on average, from $13.00 to $88.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $39.61 that is $4K to $10K a year per listing.

Average price
$39.61inside the $15 to $100 sweet spot
Price range
$13.00–$88.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Decorative Folding Fans. It carries 633 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#271in Decorative Folding Fans
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
633per listing
Listings tracked
28

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Wedding Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

25

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

50%

Top 20: 92%

Open market

27%

  • Brand 128%
  • Brand 216%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Wedding Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.6×

Search terms

Top Wedding Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fans for wedding guests121K/yr
  • fans in bulk72K/yr
  • hand fans for wedding30K/yr
  • fans for wedding27K/yr
  • wedding fan16K/yr
  • fan party favors10K/yr
  • party favor fans10K/yr
  • abanicos de mano personalizados13K/yr
  • wedding hand fans8K/yr
  • abanicos de mano para bodas5K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Fan

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
3.4%of orders come back
“Very cheap”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wedding Fan questions

Answered from the same tracked data.