Wearable Blanket Kids

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $446K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-46.5%

Conversion, latest week

1.2%

Market size, estimated

$446Ka year

Peak month

December18.7× the quietest month

Top search term

wearable blanket kids232K searches a year

Listings sell for $26.77 on average, from $14.13 to $45.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $26.77 that is $7K to $13K a year per listing.

Average price

$26.77inside the $15 to $100 sweet spot

Price range

$14.13–$45.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

4.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #96 within Kids' Bedding. It carries 2,671 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#96in Kids' Bedding

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

2,671per listing

Listings tracked

62

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months