Wax Warmer Plug in

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

235K

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

2.5%

Market size, estimated

$86Ka year

Peak month

December2.1× the quietest month

Top search term

wax warmer plug in133K searches a year

Listings sell for $15.00 on average, from $7.77 to $31.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.00 that is $2K to $4K a year per listing.

Average price

$15.00inside the $15 to $100 sweet spot

Price range

$7.77–$31.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.7%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #290 within Home Fragrance. It carries 1,488 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#290in Home Fragrance

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,488per listing

Listings tracked

36

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months