Wax Melts for Men

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

6.5%

Market size, estimated

$103Ka year

Top search term

candle daddy wax melts32K searches a year

Listings sell for $11.63 on average, from $5.34 to $24.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $11.63 that is $0 to $1K a year per listing.

Average price

$11.63under the $15 to $100 sweet spot

Price range

$5.34–$24.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.6%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #697 within Home Fragrance. It carries 790 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

97%

Out of stock, average day

0.9%

Average rank

#697in Home Fragrance

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

790per listing

Listings tracked

70

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months