Wax Melt Warmer

Shoppers searched for this 9.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months

9.1M

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

2.3%

Market size, estimated

$3.6Ma year

Peak month

December2.6× the quietest month

Top search term

wax warmer3.6M searches a year

Listings sell for $17.63 on average, from $9.46 to $29.14. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At $17.63 that is $71K to $88K a year per listing.

Average price

$17.63inside the $15 to $100 sweet spot

Price range

$9.46–$29.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

4,000–5,000

Revenue per listing a year

$71K–$88K

Returns

1.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #137 within Home Fragrance. It carries 3,763 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#137in Home Fragrance

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

3,763per listing

Listings tracked

53

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months