Wax Candles

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

3.7%

Market size, estimated

$48Ka year

Top search term

wax candles42K searches a year

Listings sell for $19.82 on average, from $6.55 to $97.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.82 that is $0 to $2K a year per listing.

Average price

$19.82inside the $15 to $100 sweet spot

Price range

$6.55–$97.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #22 within Candles. It carries 6,143 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#22in Candles

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

6,143per listing

Listings tracked

41

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months