wave mat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Good892.71avg incumbent reviews — the moat a new listing must climb
Avg price
Good$134.83avg listing price — sweet spot $15–$100
Market size
Okay$241K$241K/yr · 557K searches
Price range
Okay$40.15–$182.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wave mat is a $241K/yr Amazon United States market (557K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
wave mat market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $404K–$539K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #6,335
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 13.2%
- Avg brand age
- 35 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- SHUIMEIYAN88%
- SereneLife4%
- VOXOR4%
- Crossing King2%
- MISSOLO2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +10.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top wave mat search terms
- jacuzzi mat for bathtub159K/yr
- bubble bath mat60K/yr
- bubble bath mat tub spa massager35K/yr
- bubble mat for bathtub27K/yr
- bathtub jacuzzi mat14K/yr
- spa mat for bathtub21K/yr
- bath massager for tub22K/yr
- bathtub bubble mat21K/yr
- bath tub jet mat16K/yr
- bathtub spa mat17K/yr
Top wave mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bubble Bath Massager Mat with 6-Level Adjustment & Remote Control
SHUIMEIYAN$158.283.6★72 rev
Bubble Bath Massager Mat with 6-Level Adjustment & Remote Control
SHUIMEIYAN$163.793.6★72 rev
SHUIMEIYAN Bubble Bath Massager Mat with Ambient Light & Remote Control
SHUIMEIYAN$182.603.6★8 rev
Portable Spa Bubble Bath Massager - Thermal Spa Waterproof Non-slip Mat with Suction Cup Bottom Motorized Air Pump & Adjustable Bubble Settings - Remote Control Included - Serenelife PHSPAMT22
SereneLife$93.993.7★3,021 rev
Full Body Bath Pillow for Bathtub Thick Bathtub Cushion Luxury Tub Pillow for Bath for Headrest Neck and Back Support White 51 x 16
VOXOR$40.154.4★3,009 rev
Newest
by launch dateSHUIMEIYAN Bubble Bath Massager Mat with Ambient Light & Remote Control
SHUIMEIYAN$182.608 rev
Bubble Bath Mat Spa Mat for Bathtub for Home Relaxation Gray
Crossing King$167.6153 rev
MISSOLO Upgraded Constant Temperature System Bubble Bath Mat Jacuzzi Mat for Bathtub Full Body Massage Mat with Spa Massager Jets Non-Slip Waterproof Bathtub Spa Mat Fits Most Standard TubsGrey
MISSOLO$137.3814 rev
Bubble Bath Massager Mat with 6-Level Adjustment & Remote Control
SHUIMEIYAN$158.2872 rev
Bubble Bath Massager Mat with 6-Level Adjustment & Remote Control
SHUIMEIYAN$163.7972 rev
Trending
90-day click momentumMISSOLO Upgraded Constant Temperature System Bubble Bath Mat Jacuzzi Mat for Bathtub Full Body Massage Mat with Spa Massager Jets Non-Slip Waterproof Bathtub Spa Mat Fits Most Standard TubsGrey
MISSOLO$137.381.6★
Bubble Bath Massager Mat with 6-Level Adjustment & Remote Control
SHUIMEIYAN$158.283.6★
SHUIMEIYAN Bubble Bath Massager Mat with Ambient Light & Remote Control
SHUIMEIYAN$182.603.6★
Bubble Bath Massager Mat with 6-Level Adjustment & Remote Control
SHUIMEIYAN$163.793.6★
Bubble Bath Mat Spa Mat for Bathtub for Home Relaxation Gray
Crossing King$167.613.8★
What buyers say about wave mat
What buyers praise and complain about, mined from review topics.What buyers love
“It's comfortable”
“This bubble bath spa mat is truly impressive”
“bubbles are soft”
“Additionally, the mat is generously sized and well-cushioned, and the included inflatable headrest adds a nice layer of comfort for longer soaks”
“Just what I was looking for”
“decent suction that keeps it mostly in place on a smooth tub”
“This bubble bath mat offers a truly relaxing and comfortable experience, allowing you to customize the bubble intensity to your personal preference”
“Drys really fast as well”
“Totally worth every penny”
“It makes bath time soooo much better”
What buyers complain about
“Way to noisy”
“No suction”
“They dont stick at all”
“Uncomfortable”
“Did not work”
“The hose has broken twice. melted”
“This is not as nice as advertised”
“Does not not fit”
“Junk”
“The thickness of the pillow”
Top return reasons
Common questions
- Is wave mat profitable to sell on Amazon United States?
- The niche generates $241K/yr across 7 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the wave mat niche?
- 5 brands and 9 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wave mat?
- Top complaints mined from reviews: Noise Level, Suction, Adhesion/Stickiness. The return rate is 3.9%.
- When does demand for wave mat peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the wave mat niche?
- Listings span $40.15–$182.60; the average listing price is $134.83 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.