Waterproof Queen Mattress Pad
MaybeBuyers convert on 14.9% of searches. But the average product has 19,109 reviews to catch up to, so Waterproof Queen Mattress Pad is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $79K/yr21K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 57%top-5 click share · 19 brands · 24 sellers
Flapen Score
Waterproof Queen Mattress Pad against its category
The dotted line is the Home & Kitchen average. Past it, Waterproof Queen Mattress Pad is stronger. Inside it, weaker.
Market
The Waterproof Queen Mattress Pad market on Amazon at a glance
Shoppers on Amazon United States searched for Waterproof Queen Mattress Pad 21K times last year and spent an estimated $79K. The top 5 brands take 65% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 14.9%
- Market size, estimated
- $79Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- queen size waterproof mattress pad13K searches a year
02 · Price
A sale here is worth $25.02.
Listings sell for $25.02 on average, from $11.36 to $46.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $25.02 that is $3K to $6K a year per listing.
- Average price
- $25.02inside the $15 to $100 sweet spot
- Price range
- $11.36–$46.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Mattress Protectors & Encasements. It carries 19,109 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Mattress Protectors & Encasements
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 19,109per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Waterproof Queen Mattress Pad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
24
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
30%
- Brand 126%
- Brand 218%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Waterproof Queen Mattress Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Waterproof Queen Mattress Pad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- queen size waterproof mattress pad13K/yr
- waterproof mattress pad queen size4K/yr
- mattress pad waterproof queen size4K/yr
- queen size bed protector waterproof fitted sheet931/yr
- queen waterproof mattress cover fitted53/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Queen Mattress Pad
We read the reviews and the return reasons for every product selling here.
“Not Water Proof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Waterproof Queen Mattress Pad questions
Answered from the same tracked data.