Waterproof Mattress Pad Queen
MaybeBuyers convert on 12.1% of searches. But the average product has 34,731 reviews to catch up to, so Waterproof Mattress Pad Queen is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 4958
- Market size
- $370K/yr125K searches / yr
- 90-day growth
- +18.5%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 20 sellers
Flapen Score
Waterproof Mattress Pad Queen against its category
The dotted line is the Home & Kitchen average. Past it, Waterproof Mattress Pad Queen is stronger. Inside it, weaker.
Market
The Waterproof Mattress Pad Queen market on Amazon at a glance
Shoppers on Amazon United States searched for Waterproof Mattress Pad Queen 125K times last year and spent an estimated $370K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $370K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- +18.5%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $370Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- waterproof mattress pad queen31K searches a year
02 · Price
A sale here is worth $24.47.
Listings sell for $24.47 on average, from $11.36 to $46.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $24.47 that is $18K to $24K a year per listing.
- Average price
- $24.47inside the $15 to $100 sweet spot
- Price range
- $11.36–$46.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $18K–$24K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Mattress Protectors & Encasements. It carries 34,731 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Mattress Protectors & Encasements
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 34,731per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Waterproof Mattress Pad Queen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
20
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
25%
- Brand 123%
- Brand 223%
- Brand 39%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Waterproof Mattress Pad Queen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Waterproof Mattress Pad Queen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waterproof mattress pad queen31K/yr
- queen mattress pad waterproof26K/yr
- queen waterproof mattress pad30K/yr
- queen size waterproof mattress pad13K/yr
- waterproof queen mattress pad9K/yr
- mattress pad queen waterproof7K/yr
- queen size mattress pad waterproof5K/yr
- mattress pad waterproof queen size4K/yr
Reviews and returns
What reviews say buyers love and hate about Waterproof Mattress Pad Queen
We read the reviews and the return reasons for every product selling here.
“Not water resistant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Waterproof Mattress Pad Queen questions
Answered from the same tracked data.