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Watermelon Candle

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $36K a year here, so Watermelon Candle is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$36K/yr42K searches / yr
90-day growth
+30.3%search demand this quarter
Competition
49%top-5 click share · 21 brands · 88 sellers

Flapen Score

Watermelon Candle against its category

The dotted line is the Home & Kitchen average. Past it, Watermelon Candle is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watermelon Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Watermelon Candle 42K times last year and spent an estimated $36K. The top 5 brands take 71% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+30.3%
Conversion, latest week
4.4%
Market size, estimated
$36Ka year
Top search term
watermelon candle28K searches a year

02 · Price

A sale here is worth $19.76.

Listings sell for $19.76 on average, from $5.92 to $38.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.76 that is $0 to $2K a year per listing.

Average price
$19.76inside the $15 to $100 sweet spot
Price range
$5.92–$38.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,651 within Candles. It carries 336 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
82%
Out of stock, average day
8.6%
Average rank
#1,651in Candles
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
336per listing
Listings tracked
34

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Watermelon Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

88

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

49%

Top 20: 89%

Open market

24%

  • Brand 123%
  • Brand 218%
  • Brand 315%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Search terms

Top Watermelon Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watermelon candle28K/yr
  • watermelon candles4K/yr
  • watermelon lemonade candle4K/yr
  • juicy watermelon candle4K/yr
  • watermelon candle scent2K/yr

Reviews and returns

What reviews say buyers love and hate about Watermelon Candle

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
57%of negative reviews mention “Smell”
0.5%of orders come back
“Very mild smell”
A buyer, on “Smell”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Watermelon Candle questions

Answered from the same tracked data.