watermelon candle
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.76avg listing price — sweet spot $15–$100
Review moat
Great335.97avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.92–$38.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+30.3%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, watermelon candle is a $36K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
watermelon candle market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $40K–$49K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #1,651
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 53%
- Out of stock
- 8.6%
- Avg brand age
- 42 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
88
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
49%
Top 20: 89%
Open market
24%
- M&SENSE23%
- Yankee Candle18%
- CANDLE-LITE15%
- Glade9%
- Febreze6%
- Got you a little something5%
Top watermelon candle search terms
- watermelon candle28K/yr
- watermelon candles4K/yr
- watermelon lemonade candle4K/yr
- juicy watermelon candle4K/yr
- watermelon candle scent2K/yr
Top watermelon candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Candle-lite Scented Candles Juicy Watermelon Slice 18 oz Jar Proudly Poured in The USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating a Refreshing Ambiance
CANDLE-LITE$13.314.2★416 rev
Yankee Candle Juicy Watermelon Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$18.734.4★134 rev
M&SENSE Juicy Watermelon Scented Candles for Home 7.05oz Natural Soy Wax
M&SENSE$13.224.2★7 rev
M&SENSE Juicy Watermelon Scented Candles 19.4oz Natural Soy Wax 110 H
M&SENSE$25.614.6★29 rev
Febreze Scented Candle Sweet Watermelon Vine Scent 11 oz 4 Wick Candle Single Pack
Febreze$13.224.5★193 rev
Newest
by launch dateM&SENSE Juicy Watermelon Scented Candles for Home 7.05oz Natural Soy Wax
M&SENSE$13.227 rev
Glade 1-Wick Scented Candle Jar Hawaiian Breeze Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$7.05109 rev
Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count
Glade$9.79221 rev
Yankee Candle Juicy Watermelon Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$18.73134 rev
Yankee Candle Iced Berry Lemonade Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.02295 rev
Trending
90-day click momentumGlade 1-Wick Scented Candle Jar Hawaiian Breeze Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$7.054.6★
Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count
Glade$9.794.7★
M&SENSE Juicy Watermelon Scented Candles for Home 7.05oz Natural Soy Wax
M&SENSE$13.224.2★
Yankee Candle Juicy Watermelon Large Classic Jar Candle
Yankee Candle$31.384.5★
Yankee Candle Pink Sands Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.294.7★
What buyers say about watermelon candle
What buyers praise and complain about, mined from review topics.What buyers love
“the fragrance is really nice”
“Excellent price”
“These candles provide the soft glow”
“Excellent product”
“so far they have lasted a long burn time”
“Great for a gift, or, for the candle lover, like myself”
“pretty color”
“they're a good size”
“They burn excellent”
“I like the simple design that fits easily with any décor”
What buyers complain about
“Very mild smell”
“The burn lasted about a month”
“the wick was incredibly long. that isn't good”
“Could be cheaper”
“I do feel as though it burns maybe a little bit quicker than most of my candles”
“not as strong as I like”
“melt pool warms too quickly IMO”
“Broken and unusable”
“Waste of money”
“Once you blow it out it stops working”
Top return reasons
Common questions
- Is watermelon candle profitable to sell on Amazon United States?
- The niche generates $36K/yr across 34 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +30.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the watermelon candle niche?
- 21 brands and 88 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in watermelon candle?
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.5%.
- What does it cost to enter the watermelon candle niche?
- Listings span $5.92–$38.89; the average listing price is $19.76 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.