waterford frame
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great125.76avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.7%90-day search growth — must beat 0% to launch
Avg price
Good$146.11avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$36.19–$353.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 14K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, waterford frame is a $58K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Dec. Verdict: Skip it — 37/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
waterford frame market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $73K–$110K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #9,752
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 36%
- Out of stock
- 14.5%
- Avg brand age
- 97 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
0%
- Waterford69%
- Marquis By Waterford18%
- Lenox8%
- Swarovski4%
- Reed & Barton1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — +37.7% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 3.2×
Top waterford frame search terms
- waterford picture frame5K/yr
- waterford crystal picture frame4K/yr
- waterford frame5K/yr
Top waterford frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Waterford Lismore Frame 5x7
Waterford$159.194.8★73 rev
Marquis by Waterford Markham Crystal Picture Frame 8 x 10 inch Luxury Photo Frame
Marquis By Waterford$126.484.7★91 rev
Waterford Classic Frame 8x10
Waterford$115.654.8★201 rev
Waterford Classic Frame 5x7
Waterford$88.884.7★239 rev
Waterford Lismore Frame 4x6
Waterford$151.355.0★29 rev
Newest
by launch date
Waterford Lismore Photo Frame 5x7in
Waterford$204.028 rev
Lenox 858821 White French Perle 5 X 7 Frame 1.55 LB
Lenox$36.19558 rev
Waterford Lismore Diamond Picture Frame 4x6
Waterford$173.884 rev
Waterford Personalized Lismore Essence 4x6 Horizontal Picture Frame Custom Engraved Crystal 4x6 Frame for Wedding Family Baby Photos
Waterford$179.831 rev
Marquis by Waterford Markham Frame 5X7
Marquis By Waterford$97.4741 rev
Trending
90-day click momentum
Waterford Personalized Lismore Essence 8x10 Frame Custom Engraved 8x10 Crystal Picture Frame for Wedding Anniversary Baby Photos
Waterford$353.845.0★
Lenox 858821 White French Perle 5 X 7 Frame 1.55 LB
Lenox$36.194.8★
Waterford Personalized Lismore Diamond Silver 5x7 Picture Frame Custom Engraved 5x7 Frame for Wedding Anniversary Baby Family Photos
Waterford$139.755.0★
Marquis by Waterford Markham 1054346 8 x 10Frame 8 x 10inches
Marquis By Waterford$152.534.1★
Marquis by Waterford Markham Crystal Picture Frame 8 x 10 inch Luxury Photo Frame
Marquis By Waterford$126.484.7★
What buyers say about waterford frame
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“great quality”
“I will be so proud to give such an elegant gift”
“Sturdy”
“heavy- very luxurious”
“Worth every cent”
“Quality Chrystal Frame”
What buyers complain about
“Very disappointed in the poor workmanship”
“Very heavy”
“Expensive”
Top return reasons
Common questions
- Is waterford frame profitable to sell on Amazon United States?
- The niche generates $58K/yr across 25 tracked products. 90-day search growth is +37.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the waterford frame niche?
- 5 brands and 41 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in waterford frame?
- Top complaints mined from reviews: Quality-Overall, Weight Heavy, Value For Money. The return rate is 3.6%.
- When does demand for waterford frame peak?
- Demand peaks in May–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the waterford frame niche?
- Listings span $36.19–$353.84; the average listing price is $146.11 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.